Orchan Consulting | Asia Sdn Bhd

Of Crocodiles & Cyber-Troopers  Simply put, a crisis never really goes away.  There will always be 'visible' remnants of a crisis hanging around and accessible, ready to resurface and take a bite at a later stage, especially with social media.  Keyboard warriors / worriers, and cyber-troopers are always at the ready to reintroduce an old issue, or to try and cause further 'trouble' for brands. Build this into your crisis planning now - it's not just a once off mitigation, but even after the crisis has settled, it is a long term feature in your brand narrative, and needs to be accommodated for. 

Ethical Public Relations | Ethical Consulting   It’s interesting to note that Dr Google automatically expects me to search PR Ethics, versus ethical PR. Was this a mistake on my part, or is it something deeper?   To me, there is a difference. Ethics applies all over, and the principles of ethics are quite ubiquitous across our many disciplines, interests, and businesses.   But “ethical public relations” is a nuance on the term; it goes deeper, and more focussed than simple ethics.   Ethical public relations is about how you as a practitioner, or agency, work within the parameters of client guidelines, and how you make decisions internally that impact upon both selecting your clients (and their products) to represent, and in activating appropriate campaigns.   It is about where you draw the lines in the world of spin, as opposed to understanding the lines that have already been drawn in the sand for us. Those lines are mere guidelines and scaffo...

Changing the Face of Remittance | Instapay Malaysia is no stranger to having migrant workers. But the banking sector is not well-geared to support these individuals. Migrant workers may be moving to a country where they know very little about the spoken language and work conditions. What if they don’t have much knowledge about technology in a world where technology has become an essential part of society? What if they are living and working out of an urban area? Instapay offers an e-wallet linked to a Mastercard debit card which can be accessed via smartphone as well as traditional card. It is designed like an alternative bank account for migrant workers. Instapay bridges the financial inclusion gap and helps them use formal financial channels in a convenient way for their transactions. With their partnership with Ria, a leading money transfer company and subsidiary of Euronet Worldwide Inc, customers in Malaysia now have greater options due to Ria’s far-reaching network, comprised of ...

QOTD | Resisting Change? It will happen regardless. You can choose to fight it, but nothing, absolutely nothing, is static. Change always finds a way, and change will always happen. Fighting change will not stop it; it will simply exhaust your resources first. And then it will win. Try embracing change, and contributing to it; most importantly, let your contribution shape change in a positive way for you, your team, your brand, your life! Oh, and yes, it is Brownn with two (2) N's - it ain't a typo!  Google her.   

Revisiting | Change or Evolve? Commentary by Farrell Tan Change is everywhere. Whether in your career, relationships, health, or the wider economic climate, adjustment is inevitable. We’ve all seen it amplified recently with the big “C” turning lives, businesses, and entire industries upside down. I was reminded of this during a conversation Craig and I once had with Michelle Nunis while mapping out Orchan’s 2020 business plans (yes, pre-C). Our discussion circled around what change really means; and whether “evolve” is perhaps a more fitting word. Change feels abrupt, immediate; evolve suggests growth, progress, a natural flow forward. That thought sat on the backburner until a few days ago, when I overheard a debate between friends and their teenage son. He insisted his parents had changed him. They countered: they hadn’t changed him at all. What they had done was shine light on issues, offer perspectives, and suggest options. He chose what to adopt, what to ignore, and ...

Understanding the IR4.0 World of RS Components RS Components is one stop shop for MNC manufacturers and their technical needs. RS offers more than a 500,000 products through their e-commerce site sourcing from over 2500 leading suppliers. In early January, we secured an Astro Awani interview with RS Components’ Country Manager; Leon Tan .The interview underscored the importance of cutting direct and indirect costs for manufacturers. What better way than to do this with a client that deals with electronics and electrical componentry, and can relate to the features of IR4.0. The interview highlighted the evolution of the brand over the years, and how RS has managed to stay ahead of the game as the first B2B company in this industry to launch a transactional website. Prior to the lockdown, RS also had a BFM interview with Jeff Sandhu about how RS was moving forward from just being a store where people can buy things to revolutionising artificial intelligence for...