Of Crocodiles & Cyber-Troopers
Simply put, a crisis never really goes away.
There will always be 'visible' remnants of a crisis hanging around and accessible, ready to resurface and take a bite at a later stage, especially with social media.
Keyboard warriors / worriers, and cyber-troopers are always at the ready to reintroduce an old issue, or to try and cause further 'trouble' for brands.
Build this into your crisis planning now - it's not just a once off mitigation, but even after the crisis has settled, it is a long term feature in your brand narrative, and needs to be accommodated for.
No comments:
Post a Comment