Stay Prepared!
Government responses to Covid took the world by surprise, so many of us have experienced a crisis impacting our business, but that doesn't make us prepared for another. Constant evaluation of risks, planning for contingencies, and developing outcome-oriented responses remain paramount considerations.
A crisis can strike at any time. Just because a brand has successfully negotiated a prior crisis, doesn't mean that another one won't hit, and hit in a different way. It's essential to always have a Crisis Management Plan and Crisis Communications Plan in play for that very possibility.
Each crisis we experience, directly or indirectly, is a learning curve and a teaching tool for teams and brands. Analyse what you did well, and understand your shortcomings. These form part of your key learnings, and contribute to the evolution of plans that can shape our response to future incidents.
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