Orchan Consulting | Asia Sdn Bhd

Improving the Customer Experience The phrase: “the customer Is always right” is a contentious one. In fact, there is an abundance of proof to the contrary. A company has limited resources to create its product, which means that it cannot cater to the demands of every single individual consumer. The average customer is also by no means the expert in the field that a company occupies. Certain customers are even undesirable to companies that either don’t fit their target market or cause unneeded stress and conflict within the company. Despite all this, customers are key to keeping a company afloat. Sometimes, bending the knee to pushy or demanding customers may lead to a long-lasting relationship and consumer advocacy. Rhett Power of Inc-ASEAN.com shares with us four ways in which the provision of quality customer service can sometimes help bring in strong consumer advocates that would otherwise sit on the fence or pursue competitor brands. In today’s globalised and interc...

Nine Years and Counting Wow, what a ride it has been. This month we celebrate nine years of Orchan – a fantastic achievement for two guys who bootstrapped a boutique Agency out of an apartment with no team. Nine years later and we boast an impressive range of clients, phenomenal experiences along the way, a number of awards, and best of all, a heightened sense of motivation to do things differently from the others. We're still a boutique Agency, but a damn-good, kick-ass one at that! And proud of it too. Over the past nine years we have represented some fantastic people and brands – from supermodels to TV personalities to local startups to global technology companies. Not wanting to get pigeonholed into certain areas of PR, we have always strived to prove that a good marketer can represent any brand category, and I believe we have certainly proven ourselves. We have grown from strength to strength, and have collectively learnt a lot along the way. With each...

Penang’s award-winning Chef Tommes, co-hosted  Chalk & Cheese , a 12-episode cooking show at Asian Food Channel (AFC), with Jojo Struys in 2012; throwing the mismatched couple together for a few tantalising cooking challenges. The unlikely pairing for the cooking show was certainly as different as chalk and cheese. Tommes, who has worked all over the world from New York, France, Shanghai to owning That Little Wine Bar, Irrawaddy Fine Foods and The Penang Pork Company in the Pearl of Orient, developed a strong on-air chemistry in which both differs in personalities, working backgrounds and life experiences. The show featured a gastronomic tour of several locations in Malaysia which include the beaches of Cherating to Penang’s Batu Ferringhi, as well as the stunning kitchen of his restored heritage property in Penang. This 30-minute episode took the viewers on a journey of how to prepare three different dishes using only fresh local ingredients; without omitting any step...

Aidi Shukor – The Newest Orchanite I enjoy travelling! This was taken at Yalingup, Western Australia Let me start this post by introducing myself. My name is Aidi. I am 22 years old and currently in the final year of my bachelor’s degree in East Asian studies. What’s that? Maybe you are wondering why I decided to study that kind of degree? Well, no surprise to me. Frankly, I am so used to people asking me this same question again and again (also, getting people to say “that’s such a cool degree” is like coming across cheap and good sushi in KL). Technically, I came from a commerce background during my foundation year. But, after hearing so many of my colleagues telling me that they wanted to become an accountant or a banker, I wondered “how many accountants does the world really need?”. So, I decided to not apply for an accounting degree but instead went on to do my current degree after coming home from a short vacation in Seoul, South Korea as I was impressed at how an ...

How Training Like A Pilot Will Set You Up For Success In Crisis Management Does training your public relations team like pilots really help them manage a crisis better? Robert Glazer from Forbes seems to think so. When a company is faced with a crisis, actions need to be taken fast and efficiently as there is little time to spare before a situation can get much worse. Therefore, it is always wise to prepare action plans in case such a crisis occurs. In reality however, things rarely go as planned; especially in a volatile industry such as public relations where emotions and feelings often take the forefront of public outrage. As said by nineteenth century German military strategist Helmuth von Moltke: “No battle plan survives contact with the enemy”. This is why it is important for first responders to remain calm and clear-minded when a crisis breaks out. They need to be trained to calmly assess the situation, gather the information they need and formulate an...