Blast from the Past: Omorose at the Golden Globes

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Every so often, a brand story comes along that captures not just attention, but imagination. For us at Orchan, one such story was that of Omorose Cosmetics.

Founded in 2014 by Terry Liau, Omorose was born out of a deeply personal experience. The brand’s name - from the ancient Egyptian word for beautiful - embodies its mission to create cruelty-free, naturally preserved cosmetics that celebrate beauty in its truest sense. But more than that, Omorose was built on inclusivity: from employing persons with disabilities, to designing make-up counters, shelves, and displays accessible to wheelchair users. Beauty, after all, should be something everyone can take part in.

Omorose Hypnotic Eyes

Not long after its launch, Omorose took an extraordinary leap. In 2015 and again in 2016, it became the only Malaysian brand selected to be part of the official gifting suite at the Golden Globe Awards in Hollywood. To be included alongside globally acclaimed names was no small feat, and it gave Omorose the chance to share a uniquely Malaysian story with some of the world’s biggest celebrities. 

Actress Viola Davis bringing home goodies from Omorose at the Golden Globe Awards

At Orchan, we had the privilege of amplifying this moment. In early 2016, we worked with Omorose to craft and disseminate press releases around their Golden Globe success. The media response was overwhelmingly positive. Local and international outlets alike saw the story for what it was: a Malaysian brand making waves on a global stage. That coverage not only boosted Omorose’s visibility, but it also deepened recognition of the brand’s purpose-led identity.

Today, Omorose continues to grow in the Malaysian market, driven by the same principles it was founded on. And for us, this story serves as a reminder: when passion is anchored by purpose, and when the right story is told well, borders cease to be barriers.


Homegrown Brand at the Globes by UnReserved
Malaysian Beauty at the 2016 Golden Globe Awards by New Sarawak Tribune
Malaysian Beauty at the 2016 Golden Globes by The Star
Omorose Produk Bertaraf Dunia by Kosmo!

Lessons for Brands

Stories like Omorose’s carry lessons for any organisation looking to make an impact:

  1. Purpose Drives Connection - Consumers and media alike respond to brands that stand for more than just products. Omorose’s inclusivity and compassion were as newsworthy as its cosmetics.

  2. Global Recognition Starts at Home - Being embraced internationally is powerful, but it often begins with strong storytelling and visibility at home.

  3. Accessibility is Not Optional - Designing inclusivity into your brand, whether in products or workplace culture, isn’t just ethical; it builds loyalty and sets you apart.

  4. PR is the Amplifier - A good story can go unheard without the right push. Strategic communications ensure your brand’s message reaches the right ears, at the right time.

At Orchan, we believe every brand has a story worth telling. Sometimes, those stories even have the power to take you from Kuala Lumpur all the way to Hollywood. And that’s what we mean when we say we’re in the business of orchestrating change - transforming ideas into narratives, and narratives into impact.

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