Blast from the Past - Omorose at the Golden Globe Awards
Omorose cosmetics, with its name originating from the ancient Egyptian word for “beautiful”, was founded in 2014 when creator Terry Liau witnessed the wickedness of cancer snatching away a person’s life, and decided to come up with cruelty-free make-up products that use only natural preservatives.
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| Omorose Hypnotic Eyes |
Omorose was chosen to be the one-and-only Malaysian brand among internationally-acclaimed products offered to artistes attending the 2015 and 2016 Golden Globe Awards. As the organising committee only selected the finest products to be given out, Omorose was proud to have exceeded their standards, making it possible to share with international celebrities a truly Malaysian brand. This also provided a substantial degree of recognition to Omorose as even famous celebrities in Hollywood are using their products.
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| Actress Viola Davis bringing home goodies from Omorose at the Golden Globe Awards |
Omorose differs to other cosmetic brands as it does not only prioritise on using natural preservatives when creating their product, but they also emphasise on equal opportunities in employment. This is largely due to the fact that Omorose regards the skills and professionalism of an individual triumph over any barriers. Omorose specifically setup make-up tables, counters and display shelves that are reachable even on wheelchairs for the ease of access for their staff and customers.
We initiated the dissemination of the press releases from Omorose cosmetics’ PR activities during early 2016. The media were very responsive towards Omorose’s news angle as it is not an easy task for a local brand to receive such recognition on a global stage. Riding the momentum of their astounding success abroad, Omorose is now gaining traction in the Malaysia market, and Orchan
is glad to be part of the ongoing brand identity strengthening initiative through a newly minted retainer agreement.
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