Orchan Consulting | Asia Sdn Bhd

We wish you a great Chinese New Year! May you be blessed with health, wealth and longevity.

Today we are getting an insider look of OCD – Orchan’s official design arm, through an interview with our Creative Director, Kristy Voon. T ell us about yourself, and your role as Creative Director at Orchan? I like reading, and long walks on the beach.... oh wait, you mean in regards to design?  I graduated from The One Academy with a Bachelor of Arts (Hons) degree in Graphic Design. The degree was from University of Hertforshire in UK, but I did it in Malaysia – a twinning-without-leaving-home thing (it ’ s actually less complicated than it sounds). I was actually an intern-turned-part-timer with Orchan while I was slaving away studying for my degree. In that capacity I was given the chance to dabble in the PR side of the operation (I got to hang out with cool people), and I brought along a graphic design mindset to the projects. After 2 years here, it was time for me to leave the nest. I stepped into an advertising agency where I learnt an immeasurable amount o...

From our experience hiring and developing our interns (most turned full-time), we have settled with the fact that an   internship remains the best strategic career move one should take before taking on a full-time post. With 'strike while the iron is hot' as our credo, we believe internships allow for a period where professionalism can be inculcated in fresh minds, and character can be moulded effectively from the get-go; which would significantly affect one's career evolution. How do you benefit from taking part in an internship, and why is it an ideal first step for developing your career? Have a read of the nuggets of wisdom we have gained from our experience dealing with interns; highlighted   in the slides below: Download the PDF here: Making the Most of Your Internship Image Source: www.kellyocg.com

Having handled a diverse range of F&B industry clients, and being well-initiated with the local culinary scene; our director, Craig J Selby (CJS) and senior executive, Christina How (CHYL) share with us their insights on marketing in the F&B industry. Enthusiastic foodies themselves, the duo are clear cut on the fact that what makes restaurants succeed is not solely the food, but the overall experience they can offer. Food is now served! In the form of digestible nuggets of information that is. 1. When you talk about F&B marketing in general, what does it encompass? CJS – All aspects of communicating to, and promoting your product / service / outlet to your customer. It may include Public Relations, social Media Management, tie-ups with preferred suppliers such as credit card brands. Events for other brands that utilise your outlet, coupons, special festive promotions or even happy hours. There’s a lot involved in F&B marketing, and a lot of opportunities o...

“Red Bull is the official energy drink sponsor of ESL?  Umm… we work with Red Bull right? Right? RIGHT?” As the only Orchanite initiated with the realm of esports, there was only one sane option Craig and Farrell had – to send me to Genting as part of the Comms team with Red Bull to facilitate media relations (probably in the hopes that I’d somehow get lost there and not make it back). Image Credit: Red Bull Content Pool Prepping in the lead up to the event was smooth sailing throughout, except for a 4500-word essay that I had been putting off for weeks. After spending 44 out of the 48 hours prior to departing for Genting fixated on a Word document, compiling months of research, the product of procrastination was submitted at 4:30am , 2 hours before I was supposed to wake up and leave for Red Bull headquarters. And I hadn’t packed my stuff yet. I soon realised that 4 hours of sleep in 2 days was not the optimal way of sustaining the human body, but tosai and cha...

Starting today, we will feature interviews with a number of popular local bloggers as part of our Blogger-of-the-Month series.   January introduces Michelle Lim from Mishventurer.com, a travel and lifestyle blog that has been around for a little over a decade. Mishventurer is Michelle’s own personal blog where she shares her travelling adventures, tips, guides, reviews, and travel-related information with her readers. How did you first get into blogging? Did the idea came out of the blue, or did it come after a thoughtful consideration? Was there a blogger who inspired you to start your blog? I first started blogging in 2006 – on Xanga – to talk about my experience in National Service (yes, I was drafted!) so that my friends could see photos and read about it. Because there wasn’t Facebook yet, it was something that we all used to keep up with one another. I didn’t even know the term ‘bloggers’ yet, just that I have a Xanga page. Of course, it grew from there to me...