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The year seems to have passed in the blink of an eye. The season of joy and giving is here again! Growing up in a traditional Chinese famil...
So often in Public Relations, the expectation is that we take a client, then pitch their story to the media. It’s generally how it works, b...
Ever wonder why Maccas always tries to sell you fries? Well, here’s the answer: “The bump, upsell, or cross-sell are ways of expand...
“Can I just steal one of th-” “No, Ben. Those are meant for the media an-” “But there aren’t any spare ones left!” “Exactly, be...
Sometimes in this job, we get to do the most unusual and amazing of things. It’s one of the reasons I love the industry so much, and thr...