Orchan Consulting | Asia Sdn Bhd

Orchan was pleased to be part of Jane Iredale; The Skin Care Make Up ‘s first ever presence in the Malaysian market. The brand, introduced by Jane Iradele, is known for being the first cosmetic company to offer a full makeup line that provides not only colour enhancement, but also benefits to the skin. Jane Iredale products are all based on micronised minerals and are made without fillers, binders, dyes and preservatives; something a lot of people are concerned about when it comes to cosmetics. This feature made Jane Iredale stand out in offering top-of-the-line skin care makeup; cherished by many celebrities and physicians all over the world. The lady behind these revolutionary products, Jane Iredale, started her career as a casting director working in television commercials and films with models including Lauren Hutton, Jaclyn Smith and Cybill Shephard, as well as with actresses like Susan Sarandon, Glenn Close and Sarah Jessica Parker. Her experience working with these star...

One of the jury for Cannes Lions Entertainment Awards, Josh Black, recently gave a subtly riveting view on what he regarded good brand content, and why at present Asia are going down the path of advertising-prone content creation. He highlighted that as a judge, he was exposed to around 1,700 works entered in dozens of the Lions Entertainment categories. The exposure gave him quite an insight to how agencies in Asia approach content building in creative work. Although he acknowledges a couple of great pieces of work from Asia that stood out, he believes that most of the works produced gravitated towards putting advertising as the goal. Josh saw this complication as two big barriers – intent and expectations. Intention Anything you do is the result of your intention. If you intend to produce great work, the result would most likely be great work. Josh asked us to question, are the work we create intends to entertain, to add value, or to drive a cause? To him, many...

Inspired by the brand creators’ passion for travel, adventure and glamourous lifestyle, Tsar Asia was a home-grown brand with a ‘subtly eccentric’ range of shoes and bags, which promises functionality and individuality for au courant , sophisticated women on-the-go. Bored of all things common, the once-upon-a-time avid shopaholic turned designer decided to turn her creativity into making shoes and handbags. The bags and shoes were custom-made and limited in units meaning that if you buy a pair of shoes or acquire a handbag from Tsar, you are probably one of only a few people in the world to own the item. Personal, unique and subtly eccentric, Tsar aimed to scour the globe to find fabrics, trinkets and inspiration injecting a little bit of the world into your wardrobe. Due to the fact that the products are not mass produced, the designer takes her time going through the creative process. Orchan was involved with developing their branding and also launching Tsar ...

Ah yes. The extent organisations would cash in to promote their products using trending news and issues. Remember Chickaboo the ostrich? Brands out there were hooked in referencing the Internet sensation bird on their social media platforms and promoting collateral. Chickaboo’s owner mentioned that his associates counted more than 120 references to his pet on advertisements alone. To name a few: It was all good really. People were entertained by these brands’ marketing narratives which incorporate the runaway ostrich as the focal point. They were good conversation starters, and something to have a good laugh over. But what if these brands ‘bandwagon’ on stories that are unlike Chickaboo’s. A story of a successful athlete for example. Just earlier this week, the world (well mostly Singaporeans) were awed by the story of Singapore representative, Joseph Schooling, who won a gold medal in swimming at the Rio Olympics. An interesting highlight to his victory ...

Back in 2010, Miss Universe Malaysia Organisation (MUMO) had a bit of an image complication. The whole Miss Universe concept was seen as irrelevant and old-fashioned. As it was the new age, beauty needed to be seen paralleled with intelligence. The problem was a sort of a hangover from previous years’ beauty pageants (mostly from the US), where crowd had to witness silly and cringeworthy answers coming from a few contestants during the shows’ open-ended question session. As a result, more and more ladies out there started to realise that if you’re not smart enough to provide intelligent answers to otherwise simple questions, your persona might just be seen as lopsided. At the same time, MUMO had never really got far in the global competition; they have never produced a global top 16 since the 1960s. This brought MUMO to a realisation that they needed to rethink and rebrand. In conjunction with Andrea Fonseka as the new National Director, the organisation took an approach...

“At least I have sex”! Ok, so that’s one of my favourite lines from this whimsical, Bollywood take on the classic Taming of the Shrew. This rendition, a Bollywood-inspired cabaret, with a strong storyline, subtle yet relevant societal messaging, and great humour merged with singing and dancing – was one hell of a play. The play depicts the courtship of Petruchio, an Indian Prince who needs money and likes a challenge, and Katherine, a headstrong “shrew” (lovely lady) who runs her successful, Chinese family money-lending (laundering) business. Initially unwilling, Katherine is eventually won over by Petruchio through a series of psychological torments, until finally, Katherine becomes the obedient bride. This version of Taming of the Shew was adapted for Bollywood by local writer Gavin Yap. He craft-fully rewrote the story, removing select characters, adding others, to firmly tell the tale with a spark. “Even though this is a comedy, I do want to play around with different gen...

You might have seen it on the news a couple of times, or at events you’ve attended; well that is if you’re staying in the States, or Aussie, or Canada, or the UK, or Singapore! There’s a gesture that a lot of politicians do which more often than not always becomes footage the media use. The act involves planting a smooch on tiny creatures we call babies. You can see this happening again and again when politicians are in the public sphere, getting close to the people they are gaining support from (voters), like in the pictures below: Source - www.motherjones.com Source - i.huffpost.com Source - media.gettyimages.com Source - cdn.inquisitr.com Source - imgur.com This act got strongly associated with candidates running for elected office that even a movie about presidential election had their promotional poster showcasing the characters kissing a baby, as shown below: Source - www.ramascreen.com Now a norm in political campaigning; fa...