Inspired by the brand creators’ passion for
travel, adventure and glamourous lifestyle, Tsar Asia was a home-grown brand
with a ‘subtly eccentric’ range of
shoes and bags, which promises functionality and individuality for au courant, sophisticated women on-the-go.
Bored of all things common, the
once-upon-a-time avid shopaholic turned designer decided to turn her creativity
into making shoes and handbags. The bags and shoes were custom-made and limited
in units meaning that if you buy a pair of shoes or acquire a handbag from Tsar,
you are probably one of only a few people in the world to own the item.
Personal, unique and subtly eccentric, Tsar
aimed to scour the globe to find fabrics, trinkets and inspiration injecting a
little bit of the world into your wardrobe. Due to the fact that the products
are not mass produced, the designer takes her time going through the creative
process.
Orchan was involved
with developing their branding and also launching Tsar to the media in
Malaysia, as well as arranging exclusive interviews with Tsar’s creator and
designer.
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| Amber Chia and Tsar Models at Launch |
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| Entertainment at Launch of Tsar |
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| Tsar Bag Collection |
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| Tsar Shoes Collection |
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