Orchan was pleased to be part of Jane Iredale; The Skin Care Make Up ‘s
first ever presence in the Malaysian market. The brand, introduced by Jane
Iradele, is known for being the first cosmetic company to offer a full makeup
line that provides not only colour enhancement, but also benefits to the skin.
Jane Iredale products are all based on
micronised minerals and are made without fillers, binders, dyes and
preservatives; something a lot of people are concerned about when it comes to
cosmetics. This feature made Jane Iredale stand out in offering top-of-the-line
skin care makeup; cherished by many celebrities and physicians all over the
world.
The lady behind these revolutionary products,
Jane Iredale, started her career as a casting director working in television
commercials and films with models including Lauren Hutton, Jaclyn Smith and
Cybill Shephard, as well as with actresses like Susan Sarandon, Glenn Close and
Sarah Jessica Parker. Her experience working with these stars alongside the
best makeup artists in the field gave birth to the philosophy of her products;
makeup artistry comes not from trying to make a face conform to the latest
fashion trends, but from enhancing the wearer’s natural beauty and, as a result,
allowing her personality to shine. According to Jane, skin disorders and
sensitivities not only threaten the careers of women who depend on clear
complexion, but it can also be detrimental to their self-esteem.
This led to the development of her makeup line
with the influence of world-renowned plastic surgeons and dermatologists that contribute
to the lives of women by aiding the health of the skin.
The Malaysian distributor of the products,
BeauHub Sdn Bhd engaged Orchan to launch Jane
Iredale. The brand was considered high-end cosmetic, and they needed to
establish themselves exclusively in that market. The event was attended by a
few local celebrities such as Rina Omar and Julie Woon, and it featured a celebrity
makeover facilitated by Jane Iredale herself. The demonstration showcased the
fine quality of the brand’s colour enhancement product that was able to cater
to different skin tones.
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| Skin-friendly line by The Star Two |
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| Skin-friendly mineral cosmetics by Malay Mail |
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| Jane Iredale - Skin Protection and Looking Beautiful are Equally Important by Feminine Magazine |
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