The Miss Universe pageant is an
annual international tradition for young women around the globe. As millions of
fans watch, the pageant features beautiful, young, savvy, and goal-oriented
women who come together to shine.
Back in 2010, as part of its
rebranding of Miss Universe Malaysia, Orchan executed an exclusive media story,
“Glamour Through the Ages” in collaboration with Hello! Magazine, where several
former MUMO beauty queens were invited to share intimate secrets of their
success to wearing the famed tiara. The feature aimed to get people to reflect
on the heritage and nostalgia of Miss Universe, and to re-engage older readers
in the pageant, as well as to showcase that beauty is eternal.
Holding firm to the mission of the
Miss Universe pageant which advances and supports opportunities for young women,
the story further explored the Miss Universe’s personal journey that have
shaped the lives and careers of the ladies. The former contestants spread their
message and offered pieces of friendly advice to the contestants in the
upcoming Miss Universe pageant.
Andrea Fonseka, National Director of
Miss Malaysia Universe 2010, who was also crowned back in 2004, joined the ladies
to help create a new lease of life for the pageant. All beauty contestants showed
up for a photo shoot and interview session, which took place in Royale Chulan
Hotel in KL, with well-known Italian photographer, Vittorio Carfagna, and had
the generations of Miss Universe together for an exclusive photography session.
The queens, including Datuk Yasmin Yusuf, Datin Josephine Fonseka (Andrea’s
Mum), Dato’ Anna Lim, Maggie Loo, Elaine
Daly and Nancie Foo took the stage to speak from their experience, share their
post-wining success stories, and what being a beauty queen really means.
This exclusive feature story was just
one in the many of Orchan’s approach to highlight Miss Universe Malaysia’s new
direction and personalities as – hip – relevant – urban – real.
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| Miss Malaysia Universe Hall of Fame by Hello! Magazine |
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