Blast from the Past - MUMO, Penang and the Search for Girls - Orchan Consulting

In the hunt for the new Miss Universe Malaysia 2010, castings were held for single ladies between the ages of 18 and 26 years old. Ladies were encouraged to dress to impress, and if you had any skills or talent, bring along the necessary materials to perform for and dazzle the judges.

Roadshows were held in various Malaysian cities. On one occasion, the entire MUMO Team, including Orchan, headed to Penang - searching for beauty. One quirky story from Penang - we all went out on the hunt for attractive ladies - armed with fliers and audition details. One of the MUMO team approached a stunning young lady - offered her praise and encouraged her to join the audition - only to be spoken back to in a deep man’s voice - not quite post-op transsexual. Our MUMO team left the scene, quite red faced, but certainly had something to laugh about over drinks later.

Although in Penang it was soon discovered that the girls were quite shy; with only four turned up for the casting. Despite the low number, one of the four ladies, Laureen Quah bowled the judges over with her pleasant personality high, spirits and eloquence, and subsequently made it through to the next round.

In order to increase the amount of participants for the auditions, Orchan together with MUMO did quite a lot of pre-publicity. This included rebranding the pageant, highlighting its new direction and personalities, and making the Miss University pageant in Malaysia more approachable and friendly.