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The year seems to have passed in the blink of an eye. The season of joy and giving is here again! Growing up in a traditional Chinese famil...
So often in Public Relations, the expectation is that we take a client, then pitch their story to the media. It’s generally how it works, b...
Ever wonder why Maccas always tries to sell you fries? Well, here’s the answer: “The bump, upsell, or cross-sell are ways of expand...
“Can I just steal one of th-” “No, Ben. Those are meant for the media an-” “But there aren’t any spare ones left!” “Exactly, be...
Sometimes in this job, we get to do the most unusual and amazing of things. It’s one of the reasons I love the industry so much, and thr...
Social media, with its barrage of emotionally charged messages, can strongly paralyse reasoning in even the most collected individual, an...
As the need for clear and reliable information about consumer preference and behaviour are increasingly in demand, brands that reach ou...
We represented Peugeot Malaysia – spearheading the launch of the all new Peugeot 308 THP, alongside supporting the brand with other PR serv...