Having
been in the market for over a century, Staedtler made Malaysia a home in 1964 –
introducing the great tradition of Nuremberg pencil-makers, its decades of
experience and significant head start in the research and development of
innovative products with quality. As Staedtler remains true to its roots and
continues to manufacture more than 80% of its products worldwide in Germany, it
has established itself as a premium brand in Malaysia.
When
Staedtler engaged Orchan (they were one of our first retainers; woohoo!), they had just
collaborated with Erra Fazira – a Malaysian beauty queen, actress, singer, TV
host and film producer – to help her creative vision come to life, which is to
establish her own art club. As such, we were tasked to launch the art club, on
top of other on-ground activities including a showcase where children were
shown how pencils were made from scratch in the past.
Check
out some of the coverage:
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| Visi Kreatif Erra Fazira Jadi Kenyataan by Midi |
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| 'Erra Art Club - Staedtler' Pupuk Kreativiti Kanak-Kanak by Perempuan |
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| Erra Fazira Gets Creative by Kunang-Kunang |
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| Erra Fazira Art Club Bantu Kanak-Kanak Jadi Kreatif by Sinar Harian |
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| 'Erra Fazira Art Club' Pupuk Kreativiti Kanak-Kanak by Kosmo |
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| The Complexity In Pencil-Making by Sin Chew Daily |
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| Erra Fazira Launches Art Club for Children by The Star |
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| Kolaborasi Erra Bersama Staedtler by Kosmo |
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| Cosmo this Minute - Kelab Seni Erra by Cosmopolitan |
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