It
is not every day that a boutique PR agency gets to go on the race track and
experience the adrenaline that comes from roaring engines, while playing a
proud sponsor for a motor-racing team. Axle Motorsports, established by
Malaysia’s first F1 driver, Alex Yoong, aspires to be the region’s leading
motorsports business.
Orchan
organised a press conference for Axle Motorsports prior to race day to
introduce ‘Team Axel’ to motoring media, as well as to show off the ‘Girl
Power’ driving team that will be competing at Sepang International Circuit
1000KM Endurance Race 2010.
Before
you think an endurance race is merely about driving around the circuit one
round after another, and it isn’t that much of a challenge – let us assure you,
that isn’t the case; especially not in the Malaysian heat!
As
local lass Phillipa ‘Pippa’ Yoong, and former Japanese model Hiroko Nakamura
don the Axle uniforms and go head-to-head with other drivers, they are facing a
test of stamina and performance. While Orchanites host media during the race
day, these drivers are racing not just physically, but mentally too as they’re
focused for 30 minutes a time around the racetrack, without being able to move
outside your current position. A gruelling task in those heavy fire-proof
suits, and under the hot sun, drivers hit the pit after their laps for a
massive time-out – literally exhausted and unable to move.
 |
| Photo Credit: www.motorsportschannel.com |
Heat
aside, the race was a fun one to witness, especially since it’s a first for
Orchan Consulting. We were glad we could be part of something so fun, while
doing what we’re passionate about, that is to provide a platform to introduce
the brand not just to motorsports enthusiasts, but to all Malaysians. Above
all, having the Orchan Consulting sticker on the cars was a memorable revenue
no money can earn.
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