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Using Bloggers to Promote Shopping Centres

To bring a breath of fresh air to a typical mall walkthrough, Orchan devised an improvised opportunity for bloggers to experience Klang Parade like never before. From shopping options to entertainment facilities and more, bloggers got to experience them through the “KPM Bloggers Challenge”.

Bloggers gathered just after doors opened, and the Orchan team took them on a “typical walkthrough”, introducing several tenants on the way to Next Hip Hop Arena.

Unknown to them, we had a few tricks up our sleeve, to make the day not only interesting, but memorable too. At their first stop, Hip Hop Arena, they were to take part in the Mix and Match challenge – a fashionista challenge to get them dressing up as popular culture idols. With each blogger given an image to replicate themselves, they have to use clothing available from select tenants within the Arena to dress themselves as the idol. The winning blogger was then rewarded with the clothes they competed with, as well as a few other gifts, courtesy of Simon, the owner at Hip Hop Arena.

As bloggers moved through the tour, all lead by Orchan’s very enthusiastic guide Han Sen, they were introduced to different tenants and stores in Klang Parade, as well as the convenience of its facilities. Upon reaching the next task destination, Don Kaiten, they were challenged to a food war. Don Kaiten prepared platter upon platter of sushi and sushi rolls, accompanied by some spicy wasabi to increase consumption difficulty. The three fastest bloggers to eat everything on their platter, and drink the bottle of water supplied (they needed that for the wasabi) won Don Kaiten food vouchers.
To reward everyone for their hard work so far, bloggers were pampered to a session of face mask at Beauty Land; before proceeding to Econsave for the Supermakret Challenge. Mind you; that too was a bit of a challenge, especially as they guys had to learn some skills in applying paper face masks. A pretty sight indeed!

The EconSave challenge was the most challenging of the day. The goal in this challenge is to pick out from the shelves a predetermined list of grocery items, and then add additional items to reach the closest checkout value of RM 200. Three winning bloggers won all the items in their trolley. But that’s not all. To reward them for their time and effort, each blogger received a goodie bag consisting of vouchers to shop in Next Hip Hop Arena, select items from Beauty Land, cash vouchers for Don Kaiten as well as Econsave.

We were surely glad to know bloggers went home having enjoyed an evening of fun and laughter. Check out what they’ve got to say!

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