Client Close-up | FANBO – Classic Cosmetics for the Modern Woman

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Some brands fade with time.
Fanbo isn’t one of them.

From Hong Kong to Indonesia to Malaysia

The Fanbo story goes way back: 1903 in Hong Kong, when Hoitong Powder became a staple for upper-class Chinese women. Fast forward to 1968, the brand took root in Indonesia, launching cult classics like the Rose 68 Pancake and Gloria 5K Parfum.

The name itself? Fanbo comes from Fanbao, meaning “precious powder.” Poetic, right?

Malaysia, Meet Fanbo

By the time Fanbo reached Malaysia, its powders had already won fans in Sabah, Sarawak, and Kalimantan. The compact range quickly became a go-to for young, cosmopolitan women looking for quality without the sticker shock.

In Q3 2019, Fanbo officially entered the Malaysian market - this time backed by a clear vision: empower women to bring out their natural beauty with accessible, everyday cosmetics. From make-up staples to skincare, even specialist products for pros, Fanbo has proven why it’s still one of Indonesia’s most-loved beauty brands after five decades.

Where Orchan Steps In

That’s where we come in. Fanbo tapped Orchan to help reintroduce this classic brand to Malaysian audiences. Our mix? Influencer marketing, affiliate strategies, and a healthy dose of publicity.

And it’s working. Bloggers and reviewers have had their say:

“Nampak lain sangat Kak Long pagi tu … solekan wajah yang simple dan natural menggunakan compact powder … Fanbo amat sesuai dengan tona dan warna kulit wanita Asia.”
— Ana Jingga

“Produk Fanbo serlahkan seri setiap wanita — kualiti bagus, harga mesra, sesuai untuk semua.”
— Mama Jue

“Precious White range gives me a fresh and radiant glow. Perfect for daily wear, light on the skin yet effective.”
— MissJasJas

“Fanbo is simple, practical and affordable — definitely an option for young women who want good skincare without breaking the bank.”
— Luna Bellarina

“Compact powders that blend well and last through the day — I can see why Fanbo has been around for decades.”
— Eznak Halili

That’s the kind of chatter we love - real women, real voices, proving that a heritage brand can still be a modern favourite.

A Classic Reinvented

For us, Fanbo is more than just another cosmetics client. It’s a brand with history, heart, and staying power - and we love helping it connect with a new generation of women who want beauty that feels good and makes sense for their wallets.

Want your brand story told in a way that bridges heritage and hype? That’s our sweet spot.
Get in touch at changenow@orchan.asia or call +603-7972 6377.


Source articles:
https://www.anajingga.com/2021/05/serikan-wajah-bak-sakura-dengan.html
https://www.mamajue.com/2021/05/fanbo-serlahkan-seri-setiap-wanita-dan.html
https://www.missjasjas.com/2021/05/sponsoredmissjasjasxbeautyreview-fanbopreciouswhiterange.html
https://www.lunabellarina.com/2021/05/fanbo-cosmetics-precious-white-range.html
http://www.eznakhalili.com/2021/05/serlahkan-seri-wajah-dengan-fanbo.html

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