Client Close-up | FANBO - Classic Cosmetics for the Modern Woman
Fanbo was ‘born’ in Hong Kong in 1903, and its first product, the Hoitong Powder, became popular amongst upper-class Chinese women. The actual brand itself was launched in Indonesia in 1968, and featured classic products as the Rose 68 pancake, Gloria 5 K Pancake, parfum 67 K, and parfum 5 K. The name Fanbo, is derived from the word Fanbao, which means precious powder.
Fanbo made its way into Malaysia thereafter, and the Hoitong Powder became a staple product, before its compact powders garnered traction amongst young, cosmopolitan women. It was especially popular in East Malaysia (Sabah and Sarawak) as well as Kalimantan/Borneo. Having always marketed Fanbo from Indonesia (its headquarters) , Fanbo officially entered the Malaysian market in Q3 2019, and have slowly built a fanbase amongst young, urban women who believe in taking care of themselves through good quality cosmetics that do not come with hefty price tags.
Fanbo's initiative is to help empower all women to bring out their natural beauty through high-quality make-up at accessible prices; and its products have evolved to now include everyday cosmetics to skincare and even specialist products for make-up artists, making it one of Indonesia’s beloved brands that have stayed relevant for more than 50 years.
Orchan was engaged to introduce the brand to the Malaysian public through a mix of influencer and affiliate marketing, and publicity initiatives, and here are samples of some of blog/blogger reviews we've garnered just a short way into the project:
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