Orchan Consulting | Asia Sdn Bhd

Client Close-Up | APREA’s Rebranding Celebrates Sixteen Years of Industry Advocacy with a Re-found Purpose in “Driving the Future of Real Assets”   Founded in 2005, APREA takes pride in its recognition as a trendsetter in both the developed and developing Asia Pacific markets. As a member of the global Real Estate Equity Securitization Alliance (REESA), APREA brings first-hand international knowledge to its well-established Asia Pacific chapters, where information is analysed and localised.   APREA offers a distinctive global outreach and vision for the Asia Pacific real assets sector, with an aim to create value for its members.   APREA just celebrated its sixteenth anniversary, with the association’s mission redefined: To promote growth in the real assets sector by being the voice of members in all policy matters, providing access to industry-advancing research and insights and connecting members to business opportunities.   Asia’s economic transfor...

BFTP | Are Consultancies the Future of Marketing? (Commentary by Farrell Tan) The past few years has marked a flurry of consultant acquisitions and investment in some of the best creative agencies. The emergence of consultancies into the communications sphere has been bold and agency leaders have taken notice. There have been dozens of articles written about the potential impact of consultancies and how they will "change how the game is played". There has been even more written about how consultancies won’t be able to foster the creative culture that leads to good work. But right now, it’s almost all speculation, with a lot of the long–term impact yet to be seen. Management consultants have a reputation for being expensive and firm negotiators. Unlike agencies, which in some cases have bent over backwards to land a big account, even if that means agreeing to fees that are almost unprofitable. For a long time, it's been a battle to get the industry to focus on va...

Adapting As every day is different, we, either as individuals or entities, need to adapt to the circumstances surrounding us. We fit in with new parameters, we offer new services, and we try our best to go with the flow. Whether this be incremental change or a major pivot, those of us who succeed are able to embrace flexibility and fit the requirements of the new moment.

Brand Saboteurs As much and as easy as you can love a brand, you can hate it as much and as easily as well. Consumer’s power over brands has increased, and a new super-breed of unhappy customers was born as a result of such power shift. This group is not your typical mildly dissatisfied customers; but they are the hard-core discontented customers who would go do the distance to make brands suffer. They are called brand saboteurs. New research from Journal of Marketing has examined brand saboteurs as people who actively partake in activities that can harm and shame brands. They do this not   necessarily because they have had a bad experience with a brand; although more often than not it is the catalyst for such a behaviour, but because they have the means and time to make sure underperforming brands get the message that they are not satisfied. Brands should be wary as these enraged customers are limitless in their ability to trash brands. Conside...

MediaSpace Interviews Farrell MediaSpace is a new industry platform that the Orchan team have been interacting with recently. A members-only network of industry professionals and emerging talent, it's a great channel to bridge not only the geographic divide, but also to encourage deeper cooperation and industry learning among members. A couple of weeks ago, the MediaSpace team invited Farrell for an interview, to speak about the Asian media industry landscape, and to offer up insights into the current challenges within the public relations industry in Asia. Do take a listen, and of course, feel free to reach out to Farrell with any comments or questions.

Shuuuuuuuusssshhhhhhhhh? While silence is a valid answer; it is never the right one in times of crisis. Choose your silence well!  

Every so often, a brand story comes along that captures not just attention, but imagination. For us at Orchan, one such story was that of Omorose Cosmetics . Founded in 2014 by Terry Liau , Omorose was born out of a deeply personal experience. The brand’s name - from the ancient Egyptian word for beautiful -  embodies its mission to create cruelty-free, naturally preserved cosmetics that celebrate beauty in its truest sense. But more than that, Omorose was built on inclusivity: from employing persons with disabilities, to designing make-up counters, shelves, and displays accessible to wheelchair users. Beauty, after all, should be something everyone can take part in. Omorose Hypnotic Eyes Not long after its launch, Omorose took an extraordinary leap. In 2015 and again in 2016, it became the only Malaysian brand selected to be part of the official gifting suite at the Golden Globe Awards in Hollywood. To be included alongside globally acclaimed names was no small feat, and it...