Orchan Consulting | Asia Sdn Bhd

Blast from the Past – Peugeot Media Appreciation Event Media support is essential for brands, especially in the competitive automotive industry. Peugeot has built quite a reputation among the local media as being one of the major marques in the market that offers stunning and innovative products for consumers, and provides good quality aftersales services. As a way for the brand to acknowledge and to give back to the media for their support, as well as to involve them in moments of celebrations with the brand, we invited media and friends to gather for an appreciation party night. Held at The Ballroom, Jaya Shopping Centre, the media appreciation night offered a chance for media and friends to catch up, and unwind after a long week. Speeches from the client; guests treated with dinner and drinks; and billiards and bowling was played among other relaxing activities. The event almost ended way before it started. No, just kidding. The host accidently got her speech mixe...

Are We Ready for Chapterships Now? Companies are now heading towards the direction of implementing, or at least experimenting with, different approaches toward employment. We are used to the tried-and-true methods such as fixed-term, casual, internship, apprenticeship, and contracts; but have we ever thought of trying a different approach? Roie Deutsch, CEO and cofounder of Jolt, a startup that helps companies gain access to content sessions by industry experts, recently came out with ‘Chapterships’, an approach to employment that centres on providing less flashy perks and more personal growth and learning opportunities for employees. To Deutsch, many fresh job seekers these days are not looking at pay and perks solely in jumpstarting their careers; instead they are more inclined towards being given a platform to learn new things before progressing to the next ‘chapter’ of their careers. Chapterships is chiefly about providing such a platform. Is this an approach worth exp...

QOTD |  Everything!  A good point to remember.  Public relations isn't just the printed word in the newspaper or that interview on TV - it's how your team are in front o f (and behind) stakeholders, it's the visual image of your brand (and even your office), and its the reputation you and your brand create.   Public relations is every single interface you have to others - every single opportunity you have to shape their perception of your brand. 

Interview | Orchan on Entrepreneurship We love being on this side of the camera too. A few years back, Orchan's Directors, Craig and Farrell, were interviewed by Business Admiral for their take on entrepreneurship, their business journey, and what it takes to  make it  in the Public Relations industry. Check out what they had to say during the interview, and let us know about your own entrepreneurial story.   #OrchanP R   #OrchestratingChange   #PublicRelations   #Entrepreneurship ________________________________________________________________________ Business KOL Video Series – Dr. Craig & Farrell From left: Our in-house interviewer, Louis Lai , Dr. Craig J. Selby and Farrell Tan of Orchan Consulting Asia Sdn Bhd

Audit Your Content Queue | Stay Relevant for the Needs of Today, Not the Needs of Your Campaign Plan "This is not a time to sell; it is a time for community support" There is something that every business should have done on Day 1 of the lockdown - that is an audit of communications initiatives, or as the sub-title suggests, "audit your content queue", to ensure that what they put out there into the marketing universe represents the new reality of the day.  Review your entire messaging stream, including all social media platforms, promotional and transactional emails, push notifications, Whatsapp and SMS, even what your team members are saying during telephone calls, to identify communications that need to be paused or adjusted as a result of the situation.  Put simply, take a look at what is planned, both in advertising, communications, and social media, for the foreseeable future.  And Ask - Is the message still relevant? - Is the m...

Blast from the Past: Appeton Partners with Malaysia’s First Astronaut For New Range Kuala Lumpur, 18 November 2017: Appeton, one of Malaysia’s top pharmaceutical brands, launched its repackaged ‘A-Z Vitamin C’ range today, alongside Deputy Minister of Science, Technology and Innovation, YB Datuk Wira Dr. Abu Bakar Mohamad Diah, and its brand ambassador, Datuk Dr. Sheikh Muszaphar, at 1 Utama Shopping Centre amidst a throng of Saturday morning shoppers. Having been around for more 30 years, Appeton has always championed kids. It understands that kids truly are the future; however, they first need to be protected to stay healthy, to unleash their true potential. It also believes that kids need to be encouraged, inspired and nurtured from a young age – to think outside of the proverbial box. When the brand decided that it was time for its ‘A-Z Vitamin C’ range to undergo a facelift, they naturally did what most brands do – conduct an in-depth research. Not surprisingly, it found tha...

The Fake News Industry: Developments in SEA & Malaysia Our Managing Director Dr Craig J Selby was one of the panelists at a recent seminar jointly organised by the Asia Centre, University of Nottingham and Gerakbudaya Bookshop, called “The Fake News Industry: Developments in SEA & Malaysia.” The panelists – from different corners of the broader industry –  provided their insights on the emergence of fake news, and how it impacted the media industry and political landscape in Malaysia. Whilst commenting on the issue, the panelists also spoke on ways to combat the widespread influence of fake news – from being a parent to being a member of the media – everyone has a role to play. The seminar was highly informative, as the panelists delivered an in-depth discussion on the topic  –  from different viewpoints. The audience was then made aware of the whats, whys and hows of this thought-provoking issue.  Click or tap on the link below to furth...