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A Simple Way to Sell to Hipsters
It’s funny how many marketers consider hipsters’ need to be different (and actually being different) as one of the significant challenges of selling conventional products to them; when as a matter of choice, brands can comfortably win by looking at it the other way around – that is by being different themselves. Here’s an example of how products which are not appealing to a typical hipster can be turned into an otherwise eye candy to many hipsters out there. Artist Shows How to Repackage Junk Food So That Hipsters Would Buy It You'll never find a box of Cap'n Crunch or a pack of Slim Jims in a hipster's house. Why? Well, aside from the fact that neither are organic, the colors of the packaging would simply clash too much with all of the other artfully designed products in their food cupboard. But what would such products look like if they too had the hipster makeover? Well take a look at the pictures below to see for yourself. They were created by Dan Meth, a ...
The Write Stuff
We recently came across an article that highlights on what’s happening on the other side of the fence in the PR industry. John Lim, a Malaysian journalist whom we came to know from our past contacts, was brain-picked by NST on his perspective on the media life. We think it is always good to be in the know about how the people from the other side work, as it provides us with a clearer picture on how to effectively approach them as PR practitioners. Have a read of the article below. John Lim, the editor for AskMen Southeast Asia (the regional edition of AskMen), began his journalism career dealing in both print and web, had a stint in a print environment for several years and now works in a fully web-based publication. A graduate of Environmental Management at Monash University, Lim realised halfway through his study that he ...
