A Simple Way to Sell to Hipsters

It’s funny how many marketers consider hipsters’ need to be different (and actually being different) as one of the significant challenges of selling conventional products to them; when as a matter of choice, brands can comfortably win by looking at it the other way around – that is by being different themselves. Here’s an example of how products which are not appealing to a typical hipster can be turned into an otherwise eye candy to many hipsters out there.

Artist Shows How to Repackage Junk Food So That Hipsters Would Buy It

You'll never find a box of Cap'n Crunch or a pack of Slim Jims in a hipster's house. Why? Well, aside from the fact that neither are organic, the colors of the packaging would simply clash too much with all of the other artfully designed products in their food cupboard.

But what would such products look like if they too had the hipster makeover? Well take a look at the pictures below to see for yourself. They were created by Dan Meth, a US artist who's reimagined some of America's most famous snacks as fancy pantsy gourmet food. From Twinkies and Nerds to Fruit by the Foot and Cinnamon Graham Dunkaroos, these rebranded snacks wouldn't look out of place in even the most gentrified household. Which one do you like the most? Let us know in the comments below!

Slim Jim