Orchan Consulting | Asia Sdn Bhd

We wish you a great Chinese New Year! May you be blessed with health, wealth and longevity.

Today we are getting an insider look of OCD – Orchan’s official design arm, through an interview with our Creative Director, Kristy Voon. T ell us about yourself, and your role as Creative Director at Orchan? I like reading, and long walks on the beach.... oh wait, you mean in regards to design?  I graduated from The One Academy with a Bachelor of Arts (Hons) degree in Graphic Design. The degree was from University of Hertforshire in UK, but I did it in Malaysia – a twinning-without-leaving-home thing (it ’ s actually less complicated than it sounds). I was actually an intern-turned-part-timer with Orchan while I was slaving away studying for my degree. In that capacity I was given the chance to dabble in the PR side of the operation (I got to hang out with cool people), and I brought along a graphic design mindset to the projects. After 2 years here, it was time for me to leave the nest. I stepped into an advertising agency where I learnt an immeasurable amount o...

From our experience hiring and developing our interns (most turned full-time), we have settled with the fact that an   internship remains the best strategic career move one should take before taking on a full-time post. With 'strike while the iron is hot' as our credo, we believe internships allow for a period where professionalism can be inculcated in fresh minds, and character can be moulded effectively from the get-go; which would significantly affect one's career evolution. How do you benefit from taking part in an internship, and why is it an ideal first step for developing your career? Have a read of the nuggets of wisdom we have gained from our experience dealing with interns; highlighted   in the slides below: Download the PDF here: Making the Most of Your Internship Image Source: www.kellyocg.com

Having handled a diverse range of F&B industry clients, and being well-initiated with the local culinary scene; our director, Craig J Selby (CJS) and senior executive, Christina How (CHYL) share with us their insights on marketing in the F&B industry. Enthusiastic foodies themselves, the duo are clear cut on the fact that what makes restaurants succeed is not solely the food, but the overall experience they can offer. Food is now served! In the form of digestible nuggets of information that is. 1. When you talk about F&B marketing in general, what does it encompass? CJS – All aspects of communicating to, and promoting your product / service / outlet to your customer. It may include Public Relations, social Media Management, tie-ups with preferred suppliers such as credit card brands. Events for other brands that utilise your outlet, coupons, special festive promotions or even happy hours. There’s a lot involved in F&B marketing, and a lot of opportunities o...