Orchan Consulting | Asia Sdn Bhd

In 2015 and 2016 Orchan, through its design arm, OCD, was involved in an amazing grass roots project to help empower and educate farmers to cultivate their crops. A leading chemical supplier in Malaysia initiated the project, in the form of an educational resource centre, in order to communicate on a different level with their end customers, but to also help impart best-practice farming knowledge to those in the field every day. With the goal of ultimately feeding the world, this facility crafted an important step towards helping agriculturalists in Malaysia enhance their yield. So, you might ask, and rightly so, what exactly did Orchan do with a rice growing school? Simple; two key things – core consulting on the design and layout of the education facility – my background in education management meant that I was uniquely positioned to assist in advising on layout, structure, and flow. But, the bulk of the project was in taking a huge assortment of educational materials from a...

Over the course of five (5) years, the number of marketing solutions residing under the marketing technology landscape has multiplied to beyond the 3,500 mark, starting with only 150 back in 2011. This supergraphic speaks for itself: One word to describe this visualisation of the martech space produced by Scott Brinker of ChiefMartec blog: overwhelming. It’s a huge explosion! Many saw the potential, and jumped onto the wagon for the gold mine. The question is, what’s driving this continuous growth of the marketing technology landscape? Brinker speculated that it’s because “the scope of marketing has grown, probably by an order of magnitude, and the scope of software success has grown as well.” What’s in it in terms of reach? Initially, which was almost a decade ago, we had email blasts; one of the few methods available for companies to reach out to their audiences. Though email blast is indeed relevant as ever, these days you can achieve the same objective with differe...

It’s Alright, We’ll Invite Mr Wright I’m lucky in my life to have watched so many British television programmes. Not being British of course means that sometimes, the oddball sense of humour, the dry wit, can simply escape me, but through the wonders of television, tiny people in a little box in our living room, an appreciation has grown of good humour, and an understanding of the British way of doing things. Odd ball is probably the key word, unexpected, random, and seemingly crass and crazy, the British do things differently. It is with that thought that a few weeks ago I headed down to Kuala Lumpur’s The Ship restaurant and theatre stage in Bukit Bintang to see one of Her Majesty’s finest, well, at least, more-well-known entertainers. Having slipped quietly into Malaysia under a shrowd of secrecy (yes, I did know about it), and under strict instructions not to tell the media, for fear of Barry Manilow recordings being played over and over in my office, I kept my enthusiasm v...