Orchan Consulting | Asia Sdn Bhd

Blast from the Past | Zipping Over to the East Coast for a Quick Spin 42 media; fourteen exquisite Peugeot 308 THP’s, and voila – we are off to Tanjong Jara for an amazing media test drive. The media had the opportunity to test drive the all-new Peugeot 308 THP in different driving conditions. From the long stretch of the East Coast Expressway, to driving up the hill and along coastal roads, the Peugeot 308 THP was certainly put to the test. For a more interactive event, Peugeot also conducted a media challenge – to take the ultimate 308 photograph; and boy did we get some awesome shots. Check out this winning shot! Simply stunning Many ask us why do we facilitate test drive experience for media? Well, simple really. Besides catching up with media friends, what’s so powerful about a media test drive is the experience – which consequently helps to get media embedded into the brand. Sure, media can be fed words to inspire them to write about a car; but there’s ...

Credit Dreamstime.com Not the most localised of articles (I mean, we don’t see a lot of frogs in KL, except in a claypot), but something that proves an excellent point to consider. Stakeholders. Those entities which have a vested interest in our actions. Growing up in New Zealand, I was consciously aware of Maori mythology. It came as no surprise that during a rather large motorway construction exercise – the project was halted at a bridge because a Taniwha (troll, spirit) was deemed by local Maori tribal elders, to be blocking the way. All-to-oft, what we look at, is people, but we forget that stakeholder interests go deeper than that. Yes, people are the decision-makers (and those that have to live with the ramifications of decisions), but stakeholder identification goes way beyond that. I’m not advocating reaching out and having a focus group with mythical creatures or four-legged creatures, but I do support developing an awareness and understanding of additi...

  Unlocking Value Brands must explore ways to ensure they create new value. What is your brand doing?

What's on the Cards for 2022? PR-Wise There's a lot of predictions and projections circulating on what trends the Public Relations Industry might see in 2022.  We thought we'd take a crack and bring together the key ones that we at Orchan feel are relevant for the South East Asian context. Join Farrell in the first of a three part series to explore the key trends expected. Let us know your opinion on the trends, and whether you can foretell something different.

SEA:change [January 2022] Giving Life to Events Through the Pandemic and Beyond | Are Events Still Relevant? Whether in-person gatherings are coming back sometime soon or not, one thing is certain - virtual events have forever changed the way organisations will host and engage with their audience. Regardless of how long virtual remains the primary medium for events, it’s safe to say the quality of virtual experiences has drastically improved since the pandemic. However, in-person events are certain to come back eventually — as we as humans crave the in-person interactions. At the next interactive forum hosted by Farrell Tan, co-founder of Orchan Consulting Asia, he will be speaking to Joe Sidek about all-things events in Southeast Asia. Joe created the Georgetown Festival and the Rainforest Fringe Festival, which have become global attractions. They'll discuss how to reinvigorate the events industry as we move post-pandemic. This is a Mediaspace member-exclusive event. How to atten...

2021: HOLD MY BEER! Since 2020 Threw Everyones Crisis Playbook Out the Window   I wrote this initial commentary a year ago.  Reflecting on an 'unknown' that fast became a reality, causing all forms of crisis and 'emergency' situations for businesses everywhere. While 2020 posed new challenges, especially as brands grappled with new modes of operation, channels and forms of communication, and general uncertainty; 2021 was hoped to be the long awaited return to normality. Now, 2022 has that honour, as the 2021 'sh1tstorm' really did say "hold my beer" and unraveled even more uncertainty for brand guardians, and reinforced the need for crisis planning, business continuity planning, and the like.  But something was different!  The fact that we had at least eight (8) month experience of the situation, started to bring certainty into our equation. New lockdowns were "repeat events" - brands had been through it before and were more equipped to r...

Conference Throwback | Communication & Collaboration Not everything we do at Orchan is about the clients; sometimes it involves the broader community, and not just from a CSR perspective. Farrell and I are keen speakers, and we relish opportunities to share our experiences, perspectives, and mindsets with others. We give Guest Lecturers, we attend Conferences. All part of the broader ‘job’ so to speak. Six (6) years ago this week, we were invited to present at an International Conference on Communication in Jakarta. An easy accept for us, especially as we love Jakarta, have many friends there (including a couple of former staff, who are now trail-blazing their way through the Indonesian communications industry). But more than that, it was an important opportunity for us to share our viewpoints on Crisis Management; more specifically, Crisis Management and Communications in the Digital Age. Extracting some resources from our earlier guest lectures and corporate train...