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It's Time to Zip Around

 42 media; fourteen exquisite Peugeot 308 THP’s, and voila – we are off to Tanjong Jara for an amazing media test drive.
The media had the opportunity to test drive the all-new Peugeot 308 THP in different driving conditions. From the long stretch of the East Coast Expressway, to driving up the hill and along coastal roads, the Peugeot 308 THP was certainly put to the test.

For a more interactive event, Peugeot also conducted a media challenge – to take the ultimate 308 photograph; and boy did we get some awesome shots. Check out this winning shot!
Simply stunning
Many ask us why do we facilitate test drive experience for media? Well, simple really.

Besides catching up with media friends, what’s so powerful about a media test drive is the experience – which consequently helps to get media embedded into the brand. Sure, media can be fed words to inspire them to write about a car; but there’s only so much we can say to fuel their writing juice. What truly fills that void of information, especially when it comes to something as tangible as a car, is the actual experience of driving.

Different media have their own style of writing. With a media test drive, it enables different media to interpret their experience of driving the car into their own words. If it were merely us providing them information, almost every piece would have been a similar style of writing.

Even for yourself, right now, you must have read or heard about the all-new Peugeot 308 THP; a richly driver-centric invention that is built from ground up, featuring a multiple award-winning Turbo High Pressure (THP) engine, complemented by an ingenious choreography of sleek lines showcasing refined elegance. We can tell you about it, but it will not be the same without you driving it for yourself. Go ahead, test drive it today. Then, you’ll know exactly why a media test drive is just as vital as providing information to media.
The Improved 308 THP by Kwong Wah Yit Poh
Nyawa Baharu Peugeot 308 by Berita Harian

Class-Leading Features, Refined Design by The Star
Kereta Terbaik Peugeot by Harian Metro 
Peugeot 308 THP by Sinar Harian

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