Orchan Consulting | Asia Sdn Bhd

Have You Discovered the Dark Side? The century may be different, as with the technology; but the premise certainly still applies today. Personal narratives about your brand are not only on social media; they lurk on dark social too - where you have almost zero inroads to contribute to the ongoing discussion.  How well does your brand fare in dark social?  

Ramadan Kareem For all our friends observing and celebrating, may the spirit of Ramadan remain in your heart and light up your soul from within.

Fashion Gurus Oohed and Aahed as Mid Valley's First Lavish Newcomer Steals the Limelight Never before has there been such a dressy camaraderie in Mid Valley as American-based fashion retailer, FOREVER 21, as it opened its flagship store to snazzy savants. The emporium boasts a whopping 22,000 sq/ft over two floors, offering customers an enhanced shopping experience through its practical layout and pristine environment. In addition to housing familiar sub-brands like “Love 21” and “Heritage 1981”, the massive flagship store also introduced a range previously unavailable to Malaysia - “Forever 21 Girls”. Orchan facilitated the opening of FOREVER 21’s flagship store in Mid Valley, which was attended by household names like Malaysian supermodel Amber Chia, ex-Channel V VJ and emcee Joey G, award-winning singer-songwriter Aizat Amdan, model-turned-actor Peter Davis, local Malay actress Siti Saleha, models Wafa De Korte and Kelly Jagan, host of LI TV’s The Link Timothy Sa...

Hitting the Pause Button in a Digital Age (Commentary by Aidi Shukor) At a time when we are all constantly connected to the digital world, everything seems to be moving so rapidly. Often in a typical day, we keep ourselves busy by replying emails for work, responding to texts in our many different WhatsApp groups and of course, scrolling through our Instagram feed until we realise that it is almost time for dinner. The cycle then continues for days until it eventually becomes a habit to us. But, are we aware of the consequences that the prolonged time we spent in the digital world can bring to our personal well-being? Studies have shown that spending too much time on social media in a day can bring detrimental effects to our brain and our ability to concentrate. So, what can we do to regain concentration? Harriet Griffey of The Guardian suggests that we can start regaining our concentration by identifying the things that are sabotaging our personal concent...

Blast from the Past – Peugeot Media Appreciation Event Media support is essential for brands, especially in the competitive automotive industry. Peugeot has built quite a reputation among the local media as being one of the major marques in the market that offers stunning and innovative products for consumers, and provides good quality aftersales services. As a way for the brand to acknowledge and to give back to the media for their support, as well as to involve them in moments of celebrations with the brand, we invited media and friends to gather for an appreciation party night. Held at The Ballroom, Jaya Shopping Centre, the media appreciation night offered a chance for media and friends to catch up, and unwind after a long week. Speeches from the client; guests treated with dinner and drinks; and billiards and bowling was played among other relaxing activities. The event almost ended way before it started. No, just kidding. The host accidently got her speech mixe...

Are We Ready for Chapterships Now? Companies are now heading towards the direction of implementing, or at least experimenting with, different approaches toward employment. We are used to the tried-and-true methods such as fixed-term, casual, internship, apprenticeship, and contracts; but have we ever thought of trying a different approach? Roie Deutsch, CEO and cofounder of Jolt, a startup that helps companies gain access to content sessions by industry experts, recently came out with ‘Chapterships’, an approach to employment that centres on providing less flashy perks and more personal growth and learning opportunities for employees. To Deutsch, many fresh job seekers these days are not looking at pay and perks solely in jumpstarting their careers; instead they are more inclined towards being given a platform to learn new things before progressing to the next ‘chapter’ of their careers. Chapterships is chiefly about providing such a platform. Is this an approach worth exp...

QOTD |  Everything!  A good point to remember.  Public relations isn't just the printed word in the newspaper or that interview on TV - it's how your team are in front o f (and behind) stakeholders, it's the visual image of your brand (and even your office), and its the reputation you and your brand create.   Public relations is every single interface you have to others - every single opportunity you have to shape their perception of your brand.