Orchan Consulting | Asia Sdn Bhd

Beyond Just Words Communication is not as simple as presenting your message, but understanding what is being expressed and how others may interpret or take action on it. By strengthening an understanding of this foundation, you can build a strong and reliable brand image.

  One Star Rating for Crisis Response! With consumers obtaining information at a fast rate thanks to social media, companies are unable to simply hide from emerging crises. You’ll be left with a negative brand image if you don’t approach the situation well. After all, your rivals are still an option for your consumers when you’re unable to deliver.   Just as when J&T Express Malaysia was unable to deliver customer’s packages due to their misconduct and lack of action to their employees. The company recently issued an apology letter regarding the ‘Employee Wages Incident’ and in all honesty, it was just a poorly written page full of unclear and insincere messages.   They did not address the issue of low commission rates for the employees, they lied about their calculations, and did nothing against the staff who committed damage of property rather made them only verbally apologise to the public. This form of crisis communication won’t suffice to the public who a...

  Touching the Heart or the Mind? When you are telling a personal story to your acquaintances, what details come up more? The factual information of how you overcame each obstacle or the emotional experience throughout the conflicting journey?   What about when you’re telling the story of your brand?   People proven in a recent study were more likely to respect others when they shared personal stories compared to numerical facts. This form of storytelling allows you to connect to the other party and humanises your argument.   Storytelling help connects your brand to your stakeholders as your mutual values align. Potential customers become supportive when they can emotionally connect with a person or brand as compared to numerical information that can’t always be pictured.   Which statement do you trust more?   “This skincare is very gentle on my five-year-old child’s eczema-prone skin” or   “Nine (9) out of ten (10) dermatologis...

  Be Relevant It’s not enough to simply have your brand’s name out there. There must be significance and credibility to build your brand

Employee Engagement on Social Media Social media is no longer that ‘new’ tool for organisations to build their brand image, but there are still several approaches you may not have considered for your digital platforms. As a business, having your employees share information about your company’s activities may prove beneficial as it helps to share the brand's ethos. Check out Craig’s short video on how you can guide your team members to responsibly utilise social media for both the brand and themselves.

  Proud to be a Kiwi? We Like to do Things Differently I like this campaign. It ticks two very important criterion for me regarding communications during this pandemic; one, it is positive and showcases moving forward; and two, it’s just damn quirky, ensuring the right type of attention will be received.   Faced with a crumbling industry (tourism), but a long term optimise (or desperation), it is fantastic to see the New Zealand Tourism Board thinking beyond the sh1tstorm; ie; looking at generating interest where it can, in an upbeat and relevant way. International tourist numbers may have withered away to close to zero; but local tourists are sufficient in numbers to prop up the industry in the short to medium term.   The solution, bring a bit of cheer to the public, as well as to the industry. Rallying consumers to be proactive, almost competition like, and have a little bit of fun along the way (all of society is in need of that) not only helps to promote the i...

  Reimagining Business-As-UnUsual Through Business Continuity Planning In late 2019, BCP had a different vibe. Business Continuity Planning was ensuring that your business could continue should an internal or external shock hit it. Such shocks were limited to (externally) interruptions of the supply chain, policy adjustments, shifts in significant clients; and (internally) staffing issues, succession planning, and the like.   A global pandemic was not quite on the cards; nor was the word “pivot” such an oft-used term as it is today.   Enter Business Continuity Planning 2.0 (2020) and now 3.0 (Malaysia, 2021) – how have we, as functioning business, adapted to the tectonic shifts in our business landscape, and how have we ensured that we stayed afloat, and continued to succeed and thrive under such dynamic and challenging conditions?   The pandemic poses new and unique sets of challenges for brands. Not only does the coronavirus spread from one person to th...