Orchan Consulting | Asia Sdn Bhd

Blast from the Past: Staedtler Having been in the market for over a century, Staedtler made Malaysia a home in 1964 – introducing the great tradition of Nuremberg pencil-makers, its decades of experience and significant head start in the research and development of innovative products with quality. As Staedtler remains true to its roots and continues to manufacture more than 80% of its products worldwide in Germany, it has established itself as a premium brand in Malaysia. When Staedtler engaged Orchan (they were one of our first retainers; woohoo!), they had just collaborated with Erra Fazira – a Malaysian beauty queen, actress, singer, TV host and film producer – to help her creative vision come to life, which is to establish her own art club. As such, we were tasked to launch the art club, on top of other on-ground activities including a showcase where children were shown how pencils were made from scratch in the past. Check out some of the coverage: Visi Kreatif Er...

Why Oversimplification is Bad for Entrepreneurs, Consumers, and Society As A Whole Technological innovation has enabled us so much convenience compared to ever before. Let’s face it; last millennium, entrepreneurs used letters to communicate their business deals. Now that we live in the digital era, and that almost everyone owns a mobile communication device, that’s not the case anymore: business communications are far more likely to be reached via Email, or otherwise, instant messaging apps such as WhatsApp, Facebook Messenger and the like. Over the last couple of decades, the advancement that we are experiencing has evolved beyond our belief and has made our lives different by transforming the way we live and do work. Interestingly enough, as we live in a time now that the advent of technology has led us to advancing in some aspects of our lives, simultaneously, it is also taking major steps backward in others – that is – to oversimplify things during the jou...

Go on, Uber it!  The ultimate respect for a brand used to be when its name becomes the generic, go-to-term for the entire product or service category. Beyond that, technology brings with it further transformation - when the brand becomes an action term. Google, Waze, Facetime, Uber, ....  As language evolves, so too does the way in which we use brand names. No longer just nouns or names, they become a way of life, an action description!   So what are you waiting for? Orchan it too!

Blast from the Past | Playing with New Toys Even as adults, playing with new toys still holds a special quantum of amazement. We still love to explore, discover, deconstruct (and hopefully reconstruct), as well as learn from the experience.  On one memorable occasion, the Orchan team headed to Dyson’s sole Malaysian distributor to have a hands-on product experience. Orchan won the Dyson account some time ago, and we were just blown away by their state-of-the-art engineering and technology! The product emersion experience was to get us familiar with the various Dyson machines, and complimented an extensive Dyson induction and planning period with some awesome hand-on work to really understand how it works. We’ve even started ‘playing’ in our own time, as the Orchanites working on Dyson started cleaning the office (poor Win, she had nothing to clean for ...

QOTD | Branding The interplay between brand and product is often seen as overlapping by consumers, but there is a far more subtle relationship that influences our psyche. 

Humans of Orchan | Mohnish Rajakumaran Mohnish likes to do things a little differently. Instead of writing an introduction, he preferred to let us into his personal life through video. He has skills!

Are Our Lives Being Taken Over by Social Media? A recent article we encountered revealed a shocking truth about how impacted we are by social media. A restaurant in New York, who has been around for a long time, noticed that the average amount of time spent by their customers at their establishment has increased over the last decade, which ultimately make more customers complain about slow service and the long waiting time to get a table. They were perplexed, as they didn’t suspect their properly trained staff, or their cut down menu to have been the causes. So they hired a firm to get to the bottom of things. As the place has been equipped with CCTV surveillance since its start, the firm decided to retrieve and study the footage of the establishment from past years. They analysed all of them, but only needed to study one video from a decade ago and compare it to a recent one in order to identify the cause. It turns out that back in 2004, the customers were seen spending l...