Orchan Consulting | Asia Sdn Bhd

Leadership Language | Should You Watch What You Say? Organisational leaders play an important role in the workplace structure, as words and phrases used by leaders have a significant impact on organisational personnel. At times, leaders struggle in managing his/her team because they fail to identify appropriate word choices in communication with employees. Despite having positional power, the lack of compelling authority jeopardizes their ability in leading his/her team. What organisational leaders say have a profound impact on their team’s morale and productivity. Employees respond positively to motivational and constructive language, and leaders should be aware and actively employ positive forms of language to foster an effective working environment. For example, traditional forms of performance assessment involve one-sided, infrequent reviews of employees. Instead, assessment should be driven towards a more personalized direction, where the conversation is centered...

Connex 2 UR Custmer on Social Medias Or are you just Driving them Away with Your Spelling & Grammar Mistakes? Oh yes, you’ve noticed the spelling and grammar mistakes in my headline! Put off already? Most likely. In fact, a recent study indicates that 59% of customers would not feel ‘at ease’ with your business simply because of your online linguistic faux pas – this means, out of all that effort you have taken to grow your online presence to represent your brand, 59% of your potential customers do not wish to engage with you, simply because you haven’t taken the trouble to proof-read your posting. I find it funny, as I have had this conversation with clients and former clients for many years. Some say that it’s ok to be ‘street’ or ‘less vigilant’ with your language online, and make it less formal; I disagree. This is branding people, not a kids street-side lemonade stand. Every element of communication that comes from a business must be streamlined. Every piece of ...

Social Media Sentiment Analysis As the need for clear and reliable information about consumer preference and behaviour are increasingly in demand, brands that reach out to their audience through social media such as Facebook, Twitter, Instagram, and the like, are becoming more interested with high level analyses of their content. Alongside tracking clicks, traffic, mentions, likes, comments, and shares, there’s one particular metric that can help in zeroing in on the ‘why’ and ‘how’ rather than just the ‘what’ – sentiment analysis. Social media sentiment is a type of measurement that looks at feeling, emotion, attitude or opinion conveyed in a brand mention. It is a form of social listening which involves monitoring social media posts and discussions, followed by an analysis of how audiences are reacting to a brand or event. This metric actually helps in adding context to the other metrics. For example, the amount of comments doesn’t tell us anything excep...

The Journey is the Reward