Connex 2 UR Custmer on Social Medias
Or are you just Driving them Away with Your Spelling & Grammar Mistakes?
Oh yes, you’ve noticed the spelling and grammar mistakes in my headline! Put off already? Most likely. In fact, a recent study indicates that 59% of customers would not feel ‘at ease’ with your business simply because of your online linguistic faux pas – this means, out of all that effort you have taken to grow your online presence to represent your brand, 59% of your potential customers do not wish to engage with you, simply because you haven’t taken the trouble to proof-read your posting.
I find it funny, as I have had this conversation with clients and former clients for many years. Some say that it’s ok to be ‘street’ or ‘less vigilant’ with your language online, and make it less formal; I disagree. This is branding people, not a kids street-side lemonade stand. Every element of communication that comes from a business must be streamlined. Every piece of communication, from advertisements, signage, posters, right down to tweets, represent your business, and as such, should represent your business to the highest possible degree.
To those who say it doesn’t matter, I say, “you’re wrong”. People notice. Consumer confidence is instilled through a visual process, and the manner in which you interact with customers in all visual communication – store window displays, staff uniforms, graphics, FaceBook, all contributes to the perceived credibility of your brand.
The great news is; it is never too late to up the ante, and to strengthen your social media communication. A little bit of effort; a little bit of training; and some common-sense proof-reading will restore the professionalism in your online presence.
I wanted to share the following article from ‘Marketing Land’ which I came across earlier today. It reinforces my point about just how important spelling and grammar is when it comes to social media interaction. It makes some valid points too – beyond simple perception a customer may have; it also impacts on rankings when utilizing search engines to find your brand! Now that’s food for thought, isn’t it?
Would love to hear your views on the matter, as it is very much something that is a wide open debate.
Take a look and enjoy the article: http://marketingland.com/is-poor-grammar-killing-your-content-marketing-study-says-69-of-brands-fail-to-make-the-grade-123573?tm_campaign=socialflow&utm_source=facebook&utm_medium=social
and just to leave you with a cute 'tweet' - I'm probably looking elsewhere for salad:-)
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