Tik Tok, Tik Tok (Commentary by Craig J Selby)
Tik Tok, Tik Tok (Commentary by Craig J Selby) Companies have a false perception of time when they are faced with crises. They think they have time when they actually don't. More often than not, companies embody a frog in boiling water -- realising the danger of dire situation only when it's too late to act. In this video, MD Dr Craig J Selby explores the subject of crisis communications and why companies should have a plan to minimise damage and recover quickly, in order to avoid being "boiled alive".