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(Commentary by Craig J Selby)


Companies have a false perception of time when they are faced with crises. They think they have time when they actually don't. More often than not, companies embody a frog in boiling water -- realising the danger of dire situation only when it's too late to act. In this video, MD Dr Craig J Selby explores the subject of crisis communications and why companies should have a plan to minimise damage and recover quickly, in order to avoid being "boiled alive".

1 comment:

  1. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article... tik tok videos

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