Orchan Consulting | Asia Sdn Bhd

Consumer Goodwill Cannot Save an Out-of-Touch Company  (Commentary by Jordan Low) Have you ever forgiven a company for releasing a poor or unsatisfactory product? If the answer is yes, then most likely it is because you know that said company has had a proven track record of producing quality goods/services. This is known as consumer goodwill. Consumer goodwill is gained when a business is able to instil a sense of confidence in their product among consumers, leading them to believe that the company is actively trying to provide quality goods/service for the consumer. Relatability has also been shown to be a factor affecting consumer goodwill as people are more likely to support small businesses as opposed to sprawling corporate companies. However, companies must keep in mind that consumer goodwill is not like some ATM card that they can cash out anytime they please. It can deteriorate over time, especially if a company becomes lazy in regards to creating new prod...

Since opening its business operations over six years ago, German Bistro and Restaurant Weissabrӓu has been serving amazing authentic German cuisine to its customer in the spirit of great good, with a touch of tomfoolery. With the establishment of two outlets – Weissabrӓu Pavilion and Weissabrӓu Straits Quay, the restaurant always ensures to serve only the best of German cuisine. Offering a range of hearty German dishes such as Crispy Pork Knuckle, Pork Ribs and Giant Wiener Schnitzel, served together with sides-dishes such as  Sauerkraut (Shredded Cabbage in white wine vinegar), German Potato Salad, Garlic Mashed potato or lightly pan-fried Spaetzli (homemade egg noodles) , Weissabrӓu’s dishes are impressive and tantalise the taste buds. Weissabrӓu’s menu is influenced by countries countries bordering Germany such as France, Switzerland and Belgium – this is highlighted with dishes such as Flammkuchen ( a popular Austrian pizza type of dish; it is a thin crust dough top...

Humans of Orchan Meet the Team From Left: Johnathen, Jordan, Dara, Ellie, Craig, Terence and Farrell (Taking the Picture Because he Does not Want to be Seen) Nothing brings a team together more than a generous serving of banana leaf rice and curry!

World Leaders and Social Media (Commentary by Ellie Ho)  Since the emergence of social media, people started utilising it as a platform for business and fame-seeking opportunities. Occupation categories such as Youtubers or Influencers which did not exist 30 years ago, have slowly taken over the ambition lists of many people. After looking at the dynamic interaction between people on social media and observing the unfiltered feedback they get from their target audience, world leaders are embracing the social media scene to get themselves connected to a wider audience. This can be seen as a long-term investment, as world leaders can target on the technologically savvy to increase their supporting audience by upping their media exposure to the place of widest circulation. I see this as a wise move, as I find that being on social media is a good way for world leaders to humanise themselves. In the eyes of the general population, world leaders are akin to display i...

Public Relations is not about instant gratification. It is about developing a strategy of communication and positive relations for the long-term. A PR strategy will help you organise your activities and make important decisions around the best way to communicate. Strategy is also essential in helping you to target your communications at the right audience at the right time.