Orchan Consulting | Asia Sdn Bhd

So, you might ask, since we are a PR Agency, would we ever engage in advertising? Our job is to tell clients why a limited budget should be spent on PR initiatives as opposed to ads, but the truth of the matter is advertising and PR work hand in hand (with social media and other initiatives) to create an overall representation of a brand. Therefore, it is only logical, and beneficial, that sometimes it does happen, and we advertise; and we at Orchan have been known to create some pretty distinctive advertisements and occasionally advertise in publications that meet our business needs. Following all things Orchan, there is a particular 'identity' that we follow - this has evolved through the years, and has stuck because it represents us so well - different, not afraid to challenge the norms, quirky, colourful, and embracing of change. One campaign Orchan especially enjoyed was a series we did with Advertising+Marketing magazine, back in time before the Mayans said the w...

It’s funny how many marketers consider hipsters’ need to be different (and actually being different) as one of the significant challenges of selling conventional products to them; when as a matter of choice, brands can comfortably win by looking at it the other way around – that is by being different themselves. Here’s an example of how products which are not appealing to a typical hipster can be turned into an otherwise eye candy to many hipsters out there. Artist Shows How to Repackage Junk Food So That Hipsters Would Buy It You'll never find a box of Cap'n Crunch or a pack of Slim Jims in a hipster's house. Why? Well, aside from the fact that neither are organic, the colors of the packaging would simply clash too much with all of the other artfully designed products in their food cupboard. But what would such products look like if they too had the hipster makeover? Well take a look at the pictures below to see for yourself. They were created by Dan Meth, a ...