Orchan Consulting | Asia Sdn Bhd

Don't Let the Door of Opportunity Slam in Your Face The economic and social lockdown of the past six weeks has taught some businesses a valuable lesson - DO NOT live in the past! Business continuity planning must be at the fore of all activities for a brand, and being blindsided by an external action should not stop you dead in your tracks. Being blindsided should initiate an immediate refocus, but too many businesses took the moment (or many moments) to say, "lets wait and see" rather than "act now". For some of them, the new opportunities that were presented at the time, have now passed, as competitors jumped on the bandwagon. Hellen Keller's quote is so relevant to today: we must look forward to new opportunities, rather than looking back wondering why the old opportunity let us down. They didn't - you let yourself down by staring at the past too long - losing the window of opportunity for the future. Harsh yes, but a genuine reality ...

Crisis Management Tools | Stakeholder Outreach During Covid Bringing Brand Continuity to the Forefront Warning: Videos by Craig may get you thinking! This week, Orchan Director Dr Craig J Selby ran a public webinar for ACCA Malaysia, to discuss issues of Crisis Management, Stakeholder Outreach, and Business Continuity with Covid. Short Teaser | Before the Webinar They wanted to talk Crisis Management, but they needed to put it in the bigger picture of Covid. They needed to discuss Social Media, and they knew they wanted to touch on issues of Business Continuity. What an eclectic collection of topics, or was it? Actually, all quite relevant. At the heart of the Crisis intertwined with Covid is the need for business continuity, and the enhanced role that social media plays in the lockdown period. Moreover, the interconnectedness of these elements created a viable platform to show how stakeholder outreach can be effective in the current time, and how that ...

'COVID Comms' How Brands Adapt Communications Practices Just before last weekend, PR Newswire got in touch with Orchan's Founding Partner, Farrell Tan, to ask a few questions about how brands are adapting their communications strategies in light of the current situation. A hot topic for us, as not only is Orchan focused on navigating its clients through these stormy waters, but we work with many other clients through our Business Continuity training and workshops. Alongside a few other established PR people, Farrell added his perspectives to the narrative, in order to make better sense as to what is happening out there in lockdown land! ____________________  The outbreak of the Coronavirus (COVID-19) has impacted the way brands communicate and engage with consumers. Over the past few months, marketing campaigns have been put on hold as brands go into crisis communications mode. PR Newswire has been distributing COVID-19 ...

How Long Should I Spend Working in an Industry? Advice for Newbies from Farrell It is not uncommon for people starting out to job-hop. After all, how many can safely say that they know what they want to do (for the rest of their lives) right off the bat? Negative situation aside e.g. mismatched company culture, bad bosses/colleagues or hostile work environment; a lot of people job-hop to "make more money," or simply to "find a better fit". However, they’re not stepping back and asking themselves important career questions such as, “What do I care about?” or “What problems do I want to solve?” or "What values – ideals that are deeply personal and meaningful to me – are at stake?". If you keep jumping for money, but don’t explore your passions, you are going to end up dissatisfied. It is important to create your own work experience, enhance your skills and build connections before you seek new opportunities. Your future employe...

Collaborative Effort | Making Partnerships & Collaborations Succeed Just a few days before the nationwide lockdown, Craig and Michelle spent some time discussing upcoming training initiatives they were working on, and what participants could expect. Since then, both of them have been working in overdrive at curating exciting, new, and now-more-than-ever relevant content to help businesses navigate the stormy waters of now, and find new ways to retain relevance and succeed in the new normal . One such workshop, coming up in a few weeks, is on making Partnerships & Collaborations work. In a changed world, where business survival depends on new parameters, working together will provide new avenues for success and achievement.  This workshop will help organisations look at new ways to maximise from collaborations, and craft out new roads to travel with 'partners-in-crime', creating a win-win for all involved. Collaborations were always an impor...