Workshopping Collaborations | When Working Together Creates Strong Value-Add

Collaborative Effort | Making Partnerships & Collaborations Succeed

Just a few days before the nationwide lockdown, Craig and Michelle spent some time discussing upcoming training initiatives they were working on, and what participants could expect.

Since then, both of them have been working in overdrive at curating exciting, new, and now-more-than-ever relevant content to help businesses navigate the stormy waters of now, and find new ways to retain relevance and succeed in the new normal.

One such workshop, coming up in a few weeks, is on making Partnerships & Collaborations work. In a changed world, where business survival depends on new parameters, working together will provide new avenues for success and achievement. 

This workshop will help organisations look at new ways to maximise from collaborations, and craft out new roads to travel with 'partners-in-crime', creating a win-win for all involved.

Collaborations were always an important concept, but they are being heightened now as part of business recovery models. So, let's maximise the opportunities to make these collaborations as seemless as possible, and develop faster recovery options for business who work in new ways.

Our workshop helps (potential and actual) partners to understand and chart ways forward, developing a deeper understanding of how to collaborate, create new rules and expectations, and work for growing brands rather than polishing halo's.

Craig & Michelle highlight some of the thinking behind this workshop in their short video. More of a discussion, they talk about the need for this type of training, and how it has evolved. But believe us, it has evolved further during the lockdown too!

Webinar details will be posted by the end of the week, but if you are keen on this, do drop us a line.

FYI, Our Official Promotional Spiel

When it comes to brands, clients are clueless number-crunchers unable to make clear decisions and agency partners are short-sighted hippies living in La La Land. Really? Is this true?

We do hear many versions of discontent within business partnerships and this is the weak link in growing memorable, iconic brands. Where would the Nike: Just Do It or Apple: Get a Mac or Budweiser: Wassup? marketing campaigns be without the unique blend of a client's strategic business vision and its agency partners creative yet relevant messaging?

All good collaborations require those in the partnership to bring their expertise to the common table and delivering the best output through an alignment of differentiated point of views. It’s a tough process, agreeing to disagree, but then again Lennon-McCartney made the history.