Orchan Consulting | Asia Sdn Bhd

Connex 2 UR Custmer on Social Medias Or are you just Driving them Away with Your Spelling & Grammar Mistakes? Oh yes, you’ve noticed the spelling and grammar mistakes in my headline! Put off already? Most likely. In fact, a recent study indicates that 59% of customers would not feel ‘at ease’ with your business simply because of your online linguistic faux pas – this means, out of all that effort you have taken to grow your online presence to represent your brand, 59% of your potential customers do not wish to engage with you, simply because you haven’t taken the trouble to proof-read your posting. I find it funny, as I have had this conversation with clients and former clients for many years. Some say that it’s ok to be ‘street’ or ‘less vigilant’ with your language online, and make it less formal; I disagree. This is branding people, not a kids street-side lemonade stand. Every element of communication that comes from a business must be streamlined. Every piece of ...

Social Media Sentiment Analysis As the need for clear and reliable information about consumer preference and behaviour are increasingly in demand, brands that reach out to their audience through social media such as Facebook, Twitter, Instagram, and the like, are becoming more interested with high level analyses of their content. Alongside tracking clicks, traffic, mentions, likes, comments, and shares, there’s one particular metric that can help in zeroing in on the ‘why’ and ‘how’ rather than just the ‘what’ – sentiment analysis. Social media sentiment is a type of measurement that looks at feeling, emotion, attitude or opinion conveyed in a brand mention. It is a form of social listening which involves monitoring social media posts and discussions, followed by an analysis of how audiences are reacting to a brand or event. This metric actually helps in adding context to the other metrics. For example, the amount of comments doesn’t tell us anything excep...

The Journey is the Reward

Reimagining The Public Relations Classroom Commentary by Craig J Selby As a seasoned practitioner, lecturer and trainer, it’s fantastic to see when others in a similar position innovate in their approach to helping the future generation of industry players. Be it from an industry-driven or academic perspective, it’s important for us all to bridge the gap between the classroom and the client – something that our current generation of textbooks doesn’t address sufficiently. Back in New Zealand, I enjoyed coordinating a final semester course on Applied Management | Consultancy. Involving some entrepreneurial friends of mine, students were guided as consultants to solve internal organisational issues – small groups worked with each entrepreneur to identify, analyse, and propose solutions for the business. My focus was on the processes involved, and helping to develop the professional skills of the students. (#) Hence, my nightly trolling through LinkedIn rewarded me with...

To Change or Not to Change?