Posts

Quote of the Day

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Quote of the Day Positioning clients in a good light is the core task of all PR practitioners. PR is primarily about storytelling -- and we tell positive stories about our clients without any compromise of integrity.

Business Networking: The Essential Ingredient in Managing a Business

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Business Networking: The Essential Ingredient in Managing a Business  (Commentary by Craig J Selby) The irony is that I am writing this post. In my first professional position, I remember shying away from others at conferences. I was there to present – nothing more, nothing less. Turn up, speak, field an appropriate number of questions, exit stage left. I hated networking. If I am honest, I still do. Just today, I am much better at doing it. Like it or not, every professional position requires some form of networking – be it internal company events, broader industry events, or external functions where we have the opportunity to make new connections. The importance of networking cannot be underestimated; nor can the need to get it right. I used to tell myself (ok, so I still do), the other people here probably feel the same way. They too don’t want to network per se; but we all want the opportunities that arise from it. That makes it easier. Over the years, I have ...

Tik Tok, Tik Tok (Commentary by Craig J Selby)

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Tik Tok, Tik Tok (Commentary by Craig J Selby) Companies have a false perception of time when they are faced with crises. They think they have time when they actually don't. More often than not, companies embody a frog in boiling water -- realising the danger of dire situation only when it's too late to act. In this video, MD Dr Craig J Selby explores the subject of crisis communications and why companies should have a plan to minimise damage and recover quickly, in order to avoid being "boiled alive".

Preparing for the Worst

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Preparing for the Worst Imagine if a reputation-destroying crisis comes calling at your company, are you prepared to handle it confidently? Do you have an existing Crisis Communications Plan, or a well-trained crisis management team to help tackle the crisis effectively? Like any other business in the world, every organisation, big or small, is prone to experience a crisis at anytime, anywhere. Therefore, advanced planning and deliberate preparation are the keys to survival in the event of crisis. Check out our recent interview with Craig J Selby, Metanoia Ltd’s Director, who provides his expert insights on crafting a crisis communications plan. 1.     What are the types of crises that may occur? That said, can you really plan for a crisis? A crisis is anything that brings negative attention towards your business or your business outcomes. It may be the result of an internal fault, eg; the recent issues with Samsung or VolksWagen; or it may be the results...

Customer Obsession is about Humanising Brands

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Customer Obsession is about Humanising Brands For some of us, the Age of Manufacturing and the Age of Information probably ring a bell. However, as the world is now transforming into the Age of the Customer, business strategies have gradually diverted and been shaped by empowered customers across the world. Today’s customer-led market has created a paradigm shift in the business environment – from being customer-centric, or customer-focused, to now being customer-obsessed. Think about it, customers today have higher expectations towards a more consistent, and personalised customer experience. Ultimately, it is essential for brands, and companies to meet these expectations as this will show how they value their customers’ needs. To be clear, we have a number of brands out there which focus on putting their customer first. However, how many have truly succeeded in this? While many brands today pay lip service to customer-centricity, a market research company, Forrester pre...