Orchan Consulting | Asia Sdn Bhd

Improving the Customer Experience The phrase: “the customer Is always right” is a contentious one. In fact, there is an abundance of proof to the contrary. A company has limited resources to create its product, which means that it cannot cater to the demands of every single individual consumer. The average customer is also by no means the expert in the field that a company occupies. Certain customers are even undesirable to companies that either don’t fit their target market or cause unneeded stress and conflict within the company. Despite all this, customers are key to keeping a company afloat. Sometimes, bending the knee to pushy or demanding customers may lead to a long-lasting relationship and consumer advocacy. Rhett Power of Inc-ASEAN.com shares with us four ways in which the provision of quality customer service can sometimes help bring in strong consumer advocates that would otherwise sit on the fence or pursue competitor brands. In today’s globalised and interc...

Nine Years and Counting Wow, what a ride it has been. This month we celebrate nine years of Orchan – a fantastic achievement for two guys who bootstrapped a boutique Agency out of an apartment with no team. Nine years later and we boast an impressive range of clients, phenomenal experiences along the way, a number of awards, and best of all, a heightened sense of motivation to do things differently from the others. We're still a boutique Agency, but a damn-good, kick-ass one at that! And proud of it too. Over the past nine years we have represented some fantastic people and brands – from supermodels to TV personalities to local startups to global technology companies. Not wanting to get pigeonholed into certain areas of PR, we have always strived to prove that a good marketer can represent any brand category, and I believe we have certainly proven ourselves. We have grown from strength to strength, and have collectively learnt a lot along the way. With each...

Penang’s award-winning Chef Tommes, co-hosted  Chalk & Cheese , a 12-episode cooking show at Asian Food Channel (AFC), with Jojo Struys in 2012; throwing the mismatched couple together for a few tantalising cooking challenges. The unlikely pairing for the cooking show was certainly as different as chalk and cheese. Tommes, who has worked all over the world from New York, France, Shanghai to owning That Little Wine Bar, Irrawaddy Fine Foods and The Penang Pork Company in the Pearl of Orient, developed a strong on-air chemistry in which both differs in personalities, working backgrounds and life experiences. The show featured a gastronomic tour of several locations in Malaysia which include the beaches of Cherating to Penang’s Batu Ferringhi, as well as the stunning kitchen of his restored heritage property in Penang. This 30-minute episode took the viewers on a journey of how to prepare three different dishes using only fresh local ingredients; without omitting any step...