Orchan Consulting | Asia Sdn Bhd

Building Brands | A Conversation with Farrell Tan With over two decades in advertising and PR, our Director Farrell Tan has worked on everything from Coca-Cola to Nokia. We sat down to talk about what he's learned about building brands that actually stick. 1. So, Farrell, you've been in this game for a while now. Take me through how you ended up doing what you're doing. Well, it wasn't exactly planned, I'll tell you that. I started as an intern - and honestly, I was just happy to get my foot in the door anywhere. The accounts I worked on... Reject Shop, Bank Utama, Sheraton Langkawi... not exactly glamorous stuff, right? But you know what? Best thing that could have happened to me. When you're working with smaller budgets, smaller brands, you can't just throw money at problems. You have to actually think. You have to be creative with RM5,000 instead of RM50,000. That discipline... I mean, it stayed with me even when I moved to McCa...

Say you’re in PR. You’ll get nods. Say you run food reviews for F&B clients? Suddenly, you’re everyone’s new best friend. The questions always come hot and fast: “So… do you eat everything?” “Champagne on tap, right?” “Do you write the review yourself?” Spoiler: it’s not one giant buffet on our client’s tab. More Than Just a Free Meal Food reviews are about storytelling. Helping our clients stand out in a sea of cafés, bars, and bistros. We curate the menu, frame the experience, and serve up a narrative that makes diners hungry before they even book a table. The Not-So-Secret Sauce Challenges? Always. Colleagues, clients, critics - sometimes even all three at once. But here’s the deal: we plate it up, smile, and handle the mess. (Want the unfiltered stories? Coffee or wine; your pick. We’ll spill.) Why Pictures Matter Words can make you hungry. But photos? They seal the deal. Think steak hissing on the grill. Chicken skin crisping golden. Chocolate cake me...