It Is All About Making YOU Drool
Often, when we go
out and tell people what we do as Public Relations practitioners, they always
seem extra interested when we mention “we conduct food reviews for our Food and
Beverage (F&B) clients”. What entails are a series of questions trying to
understand what this “food review” is all about.
“What do you do
during a food review? Do you, or someone else, write about the establishment?”
“Do you get to eat
all that good food and drink unlimited champagne?”
Generally, a food
review – like many other initiatives in our field of work – is about
introducing our Clients’ business to the public via publications. The food
industry may not be a vast field, but the competition is high. So, to help our
F&B Clients stand out from others and to highlight what is new on their
menu, we arrange and facilitate food reviews to introduce Client restaurants
and bars to relevant publications – which thereafter (hopefully, assuming they
like the offerings) translates into an article for the public.
Depending on the
type of restaurant our Clients own, the plan of attack to a review session is
different. As splendid as it may seem, a food review session is not to be
mistaken as a grand buffet session where we can order whatever we want from the
menu because it is on our Clients’ tab. At the end of the day, what is
important is to highlight our Clients’ strengths and differences, and tell a
story as to why dining at their restaurant is going to make your life complete.
Surely, with any
initiatives, challenges are bound to entail. Be it a challenging situation
posed by our own colleagues, the reviewer or Clients themselves, we always have
to be prepared to face the situation; and most importantly, handle it appropriately
regardless. Now, if you want to know more about these challenges we’ve faced,
give us a call and let’s have coffee (or wine!). We have wonderful stories to
tell! ;)
Often, publications
send two individuals to attend the review – a writer and a photographer.
However, in the absence of their photographer, our in-house photographer will
take the responsibility. Why does photography play such an important role?
Sure, “words are,
of course, the most powerful drug used by mankind”.
“Broiling a nice juicy
steak until it spatters and hisses and crusts up in all the right places is
wonderful. Roasting a chicken and seeing the skin crisp up in the oven while
the meat goes tender beneath is lovely, too.” (The Wednesday Chef sure knows
how to tease! Check it out: http://www.thewednesdaychef.com/the_wednesday_chef/2010/04/aytekin-yars-zucchini-pancakes.html).
Now, let’s add a couple of photographs to that.
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| Source - http://themeathouseblog.com/2015/04/15/spring-cleaning-for-your-grill-pantry/ |
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| Source - realfood.tesco.com |
Of course, a
photograph may present itself as a double-edged sword, especially if and when
the restaurant falls short in terms of quality and presentation. But, it also serves
as a standard for restaurants to keep up to. Now, we call that consistency!
Until next time!
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