Orchan Consulting | Asia Sdn Bhd

  Messaging Beyond the Mask When your primary tool of communication during the pandemic is mainly digital, your brand must learn to adapt suitable communication practices. Whether it’s talking to your partners or sharing new information to your consumers, your brand needs the best communication strategy to combat the challenges caused by the pandemic.   In this article, Orchan Director Dr Craig J Selby discusses how brands should communicate during the pandemic, the common mistakes made by SMEs, and how businesses can adapt their crisis communication strategies. How has communication been affected by the pandemic?   There are multiple noticeable changes that relate to brands.   First, brands have been blindsided on many occasions by policy announcements and u-turns, which means their “business as usual” communications plans have been flung out the window. Many have turned to what I call “sympathy mode” (those irritating messages which start something like “due to...

Blast from the Past | Zipping Over to the East Coast for a Quick Spin 42 media; fourteen exquisite Peugeot 308 THP’s, and voila – we are off to Tanjong Jara for an amazing media test drive. The media had the opportunity to test drive the all-new Peugeot 308 THP in different driving conditions. From the long stretch of the East Coast Expressway, to driving up the hill and along coastal roads, the Peugeot 308 THP was certainly put to the test. For a more interactive event, Peugeot also conducted a media challenge – to take the ultimate 308 photograph; and boy did we get some awesome shots. Check out this winning shot! Simply stunning Many ask us why do we facilitate test drive experience for media? Well, simple really. Besides catching up with media friends, what’s so powerful about a media test drive is the experience – which consequently helps to get media embedded into the brand. Sure, media can be fed words to inspire them to write about a car; but there’s ...

Credit Dreamstime.com Not the most localised of articles (I mean, we don’t see a lot of frogs in KL, except in a claypot), but something that proves an excellent point to consider. Stakeholders. Those entities which have a vested interest in our actions. Growing up in New Zealand, I was consciously aware of Maori mythology. It came as no surprise that during a rather large motorway construction exercise – the project was halted at a bridge because a Taniwha (troll, spirit) was deemed by local Maori tribal elders, to be blocking the way. All-to-oft, what we look at, is people, but we forget that stakeholder interests go deeper than that. Yes, people are the decision-makers (and those that have to live with the ramifications of decisions), but stakeholder identification goes way beyond that. I’m not advocating reaching out and having a focus group with mythical creatures or four-legged creatures, but I do support developing an awareness and understanding of additi...

  Unlocking Value Brands must explore ways to ensure they create new value. What is your brand doing?

What's on the Cards for 2022? PR-Wise There's a lot of predictions and projections circulating on what trends the Public Relations Industry might see in 2022.  We thought we'd take a crack and bring together the key ones that we at Orchan feel are relevant for the South East Asian context. Join Farrell in the first of a three part series to explore the key trends expected. Let us know your opinion on the trends, and whether you can foretell something different.

SEA:change [January 2022] Giving Life to Events Through the Pandemic and Beyond | Are Events Still Relevant? Whether in-person gatherings are coming back sometime soon or not, one thing is certain - virtual events have forever changed the way organisations will host and engage with their audience. Regardless of how long virtual remains the primary medium for events, it’s safe to say the quality of virtual experiences has drastically improved since the pandemic. However, in-person events are certain to come back eventually — as we as humans crave the in-person interactions. At the next interactive forum hosted by Farrell Tan, co-founder of Orchan Consulting Asia, he will be speaking to Joe Sidek about all-things events in Southeast Asia. Joe created the Georgetown Festival and the Rainforest Fringe Festival, which have become global attractions. They'll discuss how to reinvigorate the events industry as we move post-pandemic. This is a Mediaspace member-exclusive event. How to atten...