The Determined Desperates

The Determined Desperates Businesses are trying to pivot, regain lost revenue, and make use of deserted facilities in these trying times; and who can blame them for trying? Businesses are focusing more on their key features and selling points, trying to appeal to the home-bound audience, those yearning for a change in scenery. ‘Unessential’ business GSC Cinemas are elevating an experience that most people are doing at home during quarantine; that is “playing games”. They’ve allowed people to rent out their screens for game play for a hefty price for just a few hours. But will people actually be interested if they can play their games at home for free? There is an allure to the offer! Singapore Airlines dropped the idea of “Flights to Nowhere” and are using their parked planes as a dining experience, the cost of which you may pay around 500 USD for, the same cost of buying 230 noodle soup bowls from JoJo Kitchen in SS15. Surprisingly, the first two seating dates were fully booked a...