Blast From the Past: Jane Iredale | Skincare Makeup

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When skincare meets makeup magic.

Orchan was proud to play a part in introducing Jane Iredale - The Skincare Makeup® to Malaysia, marking the brand’s very first foray into the local beauty scene.

What makes Jane Iredale different? Simple: it’s makeup that loves your skin back. Long before “clean beauty” became a buzzword, Jane Iredale was already ahead of the curve. Her products were created with micronised minerals, free from fillers, binders, dyes, and preservatives: a godsend for anyone conscious about what goes onto their skin. It’s this pioneering spirit that’s made the brand a trusted favourite among celebrities, physicians, and beauty aficionados worldwide.

The woman behind the brand

Jane Iredale didn’t start in a lab - she started in Hollywood. As a casting director working with the likes of Lauren Hutton, Jaclyn Smith, Cybill Shephard, Susan Sarandon, Glenn Close, and Sarah Jessica Parker, she saw first-hand how much skin health impacted confidence and careers. Watching models and actresses struggle with skin sensitivities inspired her philosophy: makeup should never mask who you are. It should enhance your natural beauty and let your personality shine through.

With input from leading dermatologists and plastic surgeons, Jane developed a revolutionary line that blurred the lines between makeup and skincare - products that not only made you look good, but feel good in your own skin.

Launching in Malaysia

When BeauHub Sdn Bhd became the Malaysian distributor, they called on Orchan to help launch the brand. Positioning Jane Iredale in the high-end cosmetic space meant creating an event that exuded exclusivity, elegance, and authenticity.

Local personalities like Rina Omar and Julie Woon graced the launch, where Jane Iredale herself led a celebrity makeover session. The demonstration highlighted the brand’s versatility; shades and textures that worked seamlessly across diverse Malaysian skin tones, while still carrying that signature touch of understated luxury.

Today, Jane Iredale’s range of skincare-driven cosmetics is available at selected beauty salons across Malaysia - bringing a touch of Hollywood heritage and dermatologist-approved care right to your vanity.




Coverage obtained:

Skin-friendly line by The Star Two

Skin-friendly mineral cosmetics by Malay Mail

Jane Iredale - Skin Protection and Looking Beautiful are Equally Important by Feminine Magazine

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