Orchan Consulting | Asia Sdn Bhd

Social media, with its barrage of emotionally charged messages, can strongly paralyse reasoning in even the most collected individual, and leave emotion to be the reigning determinant in decision-making. Is this how we want social media to impact our decision-making, especially with regards to shaping the state of democratic systems? Take a look at the following article in the South China Morning Post which explores social media role in influencing election emotion. http://www.scmp.com/comment/insight-opinion/article/2048554/blame-social-media-state-democracy-today Image Source: blog.templateism.com

As the need for clear and reliable information about consumer preference and behaviour are increasingly in demand, brands that reach out to their audience through social media such as Facebook, Twitter, Instagram, and the like, are becoming more interested with high level analyses of their content. Alongside tracking clicks, traffic, mentions, likes, comments, and shares, there’s one particular metric that can help in zeroing in on the ‘why’ and ‘how’ rather than just the ‘what’ – sentiment analysis. Social media sentiment is a type of measurement that looks at feeling, emotion, attitude or opinion conveyed in a brand mention. It is a form of social listening which involves monitoring social media posts and discussions, followed by an analysis of how audiences are reacting to a brand or event. This metric actually helps in adding context to the other metrics. For example, the amount of comments doesn’t tell us anything except for the fact that a particular content is recei...

We represented Peugeot Malaysia – spearheading the launch of the all new Peugeot 308 THP, alongside supporting the brand with other PR services. The launch of the 308 was an astounding success. With the car’s sleeker design, and its success as the European Car of the Year 2014, the launch garnered great attention from the media, even before the announcement. The media were curious from the start, wanting to know what the French marque had to offer for the Malaysia debut. Media support is essential for brands, especially in the competitive automotive industry. Peugeot has built quite a reputation among the local media as being one of the major marques in the market that offers stunning and innovative products for consumers, and provides good quality aftersales services. As a way for the brand to acknowledge and to give back to the media for their support, as well as to involve them in moments of celebrations with the brand, we invited media and friends to gather for an appreciation...

In 2015 and 2016 Orchan, through its design arm, OCD, was involved in an amazing grass roots project to help empower and educate farmers to cultivate their crops. A leading chemical supplier in Malaysia initiated the project, in the form of an educational resource centre, in order to communicate on a different level with their end customers, but to also help impart best-practice farming knowledge to those in the field every day. With the goal of ultimately feeding the world, this facility crafted an important step towards helping agriculturalists in Malaysia enhance their yield. So, you might ask, and rightly so, what exactly did Orchan do with a rice growing school? Simple; two key things – core consulting on the design and layout of the education facility – my background in education management meant that I was uniquely positioned to assist in advising on layout, structure, and flow. But, the bulk of the project was in taking a huge assortment of educational materials from a...

Over the course of five (5) years, the number of marketing solutions residing under the marketing technology landscape has multiplied to beyond the 3,500 mark, starting with only 150 back in 2011. This supergraphic speaks for itself: One word to describe this visualisation of the martech space produced by Scott Brinker of ChiefMartec blog: overwhelming. It’s a huge explosion! Many saw the potential, and jumped onto the wagon for the gold mine. The question is, what’s driving this continuous growth of the marketing technology landscape? Brinker speculated that it’s because “the scope of marketing has grown, probably by an order of magnitude, and the scope of software success has grown as well.” What’s in it in terms of reach? Initially, which was almost a decade ago, we had email blasts; one of the few methods available for companies to reach out to their audiences. Though email blast is indeed relevant as ever, these days you can achieve the same objective with differe...