How Ready is Your Team?
How Ready Is Your Team? How ready is your organisation for a crisis? Can you communicate to your stakeholders within an hour? Or will it take your team several hours to respond? Recently, a major Malaysian Telco faced a technical outage. These things happen, but the fallout from it went deeper – it turns out that they took ten (10) hours to acknowledge the issue to their customers. Not a good look for the brand! Netizens did not let them off lightly either, and were super unimpressed at the response from the company. Basically, they failed their customers, and from an issues / crisis perspective, they weren’t ready or communicative. Customers were left stranded without a clue. This looked clumsy, and suggested to their stakeholders that the customer-orientation was not well aligned. Ideally, a first response should be within fifteen (15) minutes of an incident – but this, fairly, can be stretched to an hour. But certainly not ten (10...