Credit Fish-Marketing.com In 2003 I started a company with two industry associates. An afternoon was spent in my office, over several bottles of wine, specifically to discuss company names. Oldfield, Selby, & Thomas (yes, with the Oxford comma). We loved it. It was the three of us, professional sounding, sophisticated (in its own way at that time), and not hard to pronounce. But one small issue: It sounded like a Law Firm – and that, we certainly were not! We were a consultancy, an education consultancy at that – specialising in guiding investors and educational managers through the myriad of government regulations and requirements in order to operate ethically and successfully in the tertiary education field. Oldfield, Selby, & Thomas said nothing to indicate that! A few more days, several more bottles of wine, and a carton of ciggies later – we were Pathways . Pathways told our story – we established the pathway for our clients to succee...