Orchan Consulting | Asia Sdn Bhd

Just when the marketers and advertisers are passionate about building business strategies, they are simultaneously concerned about the “next big thing” for their business. In today’s ultra-connected consumer society, research by Gartner stated that 89% of companies are expected to compete mostly on customer experience by 2016, and it is a matter-of-fact that customer-centric businesses are those who have succeeded in the industry today. With regards to establishing relationships with the consumers, Facebook has become a strong platform for marketers to personify their brands and their offerings. As much as brand is often associated to a personality as their brand’s ‘persona’, in the digital marketing world, it is yet another distinctive customer experience, as it is much easier for consumers to connect to the brand as people today are all accustomed to access social networking sites daily.  Here’s an article from LinkedIn by David Yuan, an advisor at Pinterest, investor ...

In a technology-saturated environment, it is undoubtedly that businesses today are keeping up with the massive social media movement as part of their business growth. According to a recent survey by Adobe, Malaysia shows a strong online penetration of 66% with around 20 million users, with approximately 70% of Malaysian users checking on a brand’s social media presence before making a purchase decision. It is no surprise that business owners are embracing profiles on platforms like Facebook, Instagram and Twitter, which could significantly attract a significant quantity of customer traffic. Nonetheless, it is distressing that many businesses still struggle with the misconceptions that exist within this powerful tool of communication effort. From a PR and marketing perspective, a major number of business owners jump right in before they fully understand on the ways to harness the true potential from social media platforms. Social media myths do exists, but the falsehoods have to be...

The by-product of having great talent in painting and photography mixed with bad trips in the past, would lead one to produce praiseworthy artworks that might catch someone’s interest to have it on display. Tya, an astonishing young lady with an immense gift in the arts, was chosen to have her artworks displayed at Hartamas Shopping Centre (HSC). The exhibition, called The Giving Art, was sponsored by Mayland as part of the Advertising & Promotion initiatives by the mall management. Now this exhibition has a bit of a twist to it. The artist got the inspiration for the artworks from her agonising journey through multiple surgeries and physiotherapy, after she became a victim of a serious road accident in 2007. This odyssey she went through didn’t leave her to give up on life. Instead, she rose back up by learning to express her thoughts, imagination and deeper self through her new found hobbies; photography and painting. Who would have guessed that a psychedelic ps...

The foundation of the PR industry was not built on getting press coverage for clients. The history of the profession started with PR professionals championing the practice of two-way communication with the public, along with informing, educating and influencing audiences. Media coverage was only a means to an end; not a stand-alone goal, which helped many early PR practitioners to reach people. The tide has turned in today’s PR. Many practitioners consider media coverage as a goal in itself. Sometimes a PR plans consist entirely of coverage, considering it as a tactic, strategy, goal and even an objective. This wrong practice in developing a plan happens frequently. Why is that? Source - PR Daily A version of this story originally appeared on the writer's firm's blog . It might shock you to hear this, but “media relations” is not synonymous with “public relations.” The Public Relations Society of America defines public relations as “a strategic communica...

床前明月光， 疑是地上霜。 举头望明月， 低头思故乡。               A Chinese poem written by the famous poet, 李 白 ( Li Bai) Mid-Autumn Festival is always the time of the year where mooncakes and lanterns take the centre stage of the celebration during the fullmoon on the fifteenth day of the eighth month of the lunar calendar. There’s folklore, namely Chang’E Flying to the Moon ( 嫦娥奔月 ); which revolved around the festival when Chang’E drank the elixir of immortality that she kept for her husband, Hou Yi to keep it away from those who would abuse it; and flew out of the window and up into the sky. This festival is mostly celebrated by Chinese and Vietnamese, where generally, it is a day for family and friends to get together for mooncakes while enjoying the full, bright moon. In creating a more vibrant and lively ambience for the festival, the annually organised event, Lantern-Making Competition is one that should not be missed. Ipoh Parade ...