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BFTP | Can You Risk Not Knowing About Risk?

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Can You Risk Not Knowing About Risk? Walking outside alone in the night playing Pokemon Go; having a round of Monopoly with your friends; trying the spiciest Korean instant noodles; all three might seem unrelated at first sight, but share a common trait amongst each activity – each entails a certain degree of risk.  Staying out alone makes you an easy target for those with criminal intentions; board game politics has the potential to create petty arguments between the best of buddies; the intensity of spiciness could give you severe bowel issues. What differs is the severity of risk involved in each situation, ranging from life-threatening to temporary tussles. Similarly, change management projects incur unavoidable risks as well, since change involves (but is not limited to) financial, social, logistical, and managerial aspects of an organisation. Organisational leaders should be well-equipped with skills in identifying and managing these risks, as th...

BFTP | Can Influencers Remain Relevant?

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Can Influencers Remain Relevant? Companies employ influencers for marketing and awareness purposes. Increasing numbers of social media users seek to become ‘influencers’ – rightly or wrongly. Influencer marketing is a prolific marketing strategy. But, is it the type of strategy that can be applied to any situation? Business as usual, sure; Pandemic, maybe; Natural disaster, not really.   Given the pandemic, society is finding creative ways to get everyone to stay inside, socially distance; maybe it’s a smart strategy to use social influencers to urge others as people tend to listen to those they follow. Others may find this strategy obnoxious as influencers can be disconnected and are often telling others to stay inside from the comfort of their privilege, while their follower may not have such opportunity. Some companies, organisations, or people may be using this strategy out of real concern for their audience’s well-being, or maybe they are just concerned about being perceived a...