Posts

Video Alert | Return on Relationship

Image
Video Alert | Return on Relationship Watch Craig and Farrell as they discuss an increasingly important tool for business and communications, "Return on Relationship". For many entrepreneurs and seasoned managers, the concept of Return on Investment (ROI) has taken precedence throughout their career. Then came the pandemic, lockdowns, and chaos - a new approach was needed - because businesses were shut, consumers were stuck at home, and life was changed forever. Enter Return on Relationship (ROR) - a concept that focussed on building relationships with stakeholders, not for current gain, but for ensuring top of mind recall, and for building and leveraging relationships into the future. Learning about ROR is more important now than ever. Why is learning about ROR important? Well, your relationship with your customers is what keeps your business afloat. No customers or clients equals no business. ...

When Will They Ever Learn?

Image
When Will They Ever Learn? Earlier in 2020 I penned a post about appropriacy. A local Sales Manager had posted a product and company advert in an expatriate Facebook group – making reference to a recently deceased person – at the hands of the Police. In the post, she purposefully referenced his final words – before crassly using those to promote her product. Bad taste.   Tone deaf.   Disrespectful. Just. Plain. Stupid! Fortunately, not too many other brands were misguided enough to make a similar mistake. That is, until now. Sigh. Another brand, not local though, has treaded along that very thin tightrope, heading in the direction of a noose, rather than safe passage. “Twelve years of Slave”.   Fark, here we go again! The past months have been full of #BLM media stories and sharing, with the hopeful outcome that people not only understand the purpose of the movement, but the reality on the ground. Together with notions of cancel culture, society has moved in a more sensit...

Success From Failure

Image
Success From Failure Even success has a price, and you cannot appreciate success without experiencing failure. The tree of failure bears fruits of success.

Blast from the Past - Building Local Credibility for ARA

Image
Blast from the Past - Building Local Credibility for ARA Driven by a strong interest in redeveloping retail malls in Malaysia, ARA Group initiated the ARA Asia Dragon Fund I back in 2007 - the group’s flagship private real estate fund that focused on opportunities to divest existing and potential assets in Malaysia and other Asian economies.   As retailers were more cautious about expanding their businesses into new shopping malls at the time, largely due to a rocky economic climate, ARA looked at investments selectively; and consider upgrading, revamping, improving tenant mix, and assigning stronger management team of existing malls as vital approaches in ensuring success. The five (5) malls they acquired were Klang Parade, Ipoh Parade, 1 Mont Kiara, AEON Bandaraya Melaka, and Citta Mall. We were part of this project with ARA; providing our services on more than a yearlong retainer as they established their presence in the Malaysian retail landscape. Apart from highlighting the de...

Cancel Culture Shackling Pop Culture?

Image
Cancel Culture Shackling Pop Culture? Cancel culture is one of the impactful ways to claim for social justice and to completely 'cancel' people or anything, that deliberately hurt and victimised others, from a certain position. But is this also necessary in pop culture? Two popular South Korean webtoons on a portal site available for youth audiences were criticised and boycotted as they are claimed to threaten the moral standards of social and professional circles. The webtoon authors explained their intention was to express the dark side of the world’s reality and to portray contemporary moral values. However, people are calling-out the two authors to apologise, suspend the webtoon and insist one author to withdraw from a reality show he is currently on screen.   Although some say cancel culture is a great idea to combat the wrongdoing of others, it questions the boundaries of freedom of expression and artistic creation in pop culture. It also disputes whether cancel culture i...

The World Wild Wile

Image
The World Wide Wile Misinformation is a dangerous phenomenon, especially on the internet where information can spread like wildfire. The pace that misinformation can spread is overwhelming, anyone with a social media account can easily press ‘share’ to their friends and followers. Types of misinformation includes fabricated content, manipulated content, imposter content, misleading content, false content of connection, and satire and parody or just an honest mistake. Information can be interpreted differently by each person, and that person may pass on their understanding of that piece of information differently than how it was intended, it might even become completely altered to what the original meaning or text was. These inaccuracies can lead to fake news or even cancel culture. Fake news is a term used for stories that are false, that don’t have truth to it, or does not have any facts or sources to back it up. It is also easy for people to claim something is ‘Fake news’ when they d...

Building Character

Image
Building Character A person’s true colours will show when they are faced with adversity. Make sure the colours your brand shows are bright and bold, never dark.